Xarelto: Introduction and OverviewXarelto is a brand-name medication that contains the active ingredient rivaroxaban. It is classified as an anticoagulant or blood thinner and is used to prevent and t...
The Xarelto TV spot 'In Common' features popular figures Kevin Nealon, Chris Bosh, and Arnold Palmer. The commercial starts with Kevin Nealon playing golf with famous basketball player Chris Bosh and remembers the late golf legend Arnold Palmer. Nealon remarks that, despite their different backgrounds, they have a common connection - all three have experienced blood clots and have been treated with Xarelto.
The camera then shows close-ups of the three celebrities holding Xarelto's orange pill bottle while they play golf. Nealon mentions that Xarelto helped him get back to his daily activities without missing a beat, and Bosh adds that Xarelto gave him peace of mind about his health. Palmer's photo appears on the screen with the seasons he won the Masters, and Nealon remarks that he thinks Palmer would have been proud to know that they are talking about something that they have in common: Xarelto.
The Xarelto commercial uses sports legends and a well-known comedian to showcase the commonality that many people share when faced with blood clots. The message is intended to reassure and educate patients that blood clots can happen to anyone but that there is an effective treatment option that is safe and reliable. The spot achieves its goal by building relationships between the viewer and the celebrities, who also have faced this health issue, demonstrating the common link they share and the benefits of Xarelto.
Xarelto TV commercial - In Common Ft. Kevin Nealon, Chris Bosh, Arnold Palmer produced for Xarelto was first shown on television on February 1, 2016.
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