What the Zipcar TV commercial - The Right Chair is about.

Title: Zipcar TV Spot - 'The Right Chair'

Introduction:In the fast-paced world we live in, convenience and flexibility have become paramount. With the rise of ride-sharing services, it's no surprise that Zipcar has emerged as a popular choice for urban dwellers seeking convenient and cost-effective transportation. In their captivating TV spot titled 'The Right Chair,' Zipcar brings their unique value proposition to life through a clever and relatable narrative.

Scene 1:The camera opens to a bustling city street with people hurrying to their destinations. Among the crowd, we see a young woman named Hannah, struggling to carry a foldable chair in one arm while attempting to hail a taxi with the other. As she tries to squeeze the chair into the backseat of a cab, the driver dismissively shakes his head. Frustrated, Hannah is left standing on the curb, chair in hand.

Scene 2:As Hannah contemplates her next move, the camera pans to an empty Zipcar parked nearby. A lightbulb moment flashes across her face as she realizes the solution. Hannah smoothly unlocks the Zipcar with her phone and hops in, effortlessly stowing her chair in the spacious cargo area.

Scene 3:As Hannah starts the car and pulls away, a voiceover chimes in, "Why go through all the hassle when you can have the right chair and the right car in one package?" The scene transitions to highlight the ease of booking a Zipcar, with the app's user-friendly interface displayed on screen, showcasing its intuitive features.

Scene 4:Hannah cruises along the open road, enjoying the freedom and convenience that Zipcar provides. The camera captures her smiling as she drives through picturesque city streets, showcasing the versatility of Zipcar in an urban environment.

Scene 5:The TV spot concludes with a powerful image of Hannah effortlessly carrying her chair to her destination. The voiceover declares, "Zipcar. Your choice, your freedom, your way." The screen fades to black, leaving viewers with a clear understanding of Zipcar's value proposition and how it seamlessly fits into their modern lifestyles.

Conclusion:'The Right Chair' TV spot artfully demonstrates the convenience and flexibility that Zipcar offers to its customers. By showcasing a relatable scenario and providing a resolution through Zipcar's user-friendly service, the ad captures the attention of prospective customers and leaves a lasting impression. With its emphasis on simplicity and convenience, 'The Right Chair' invites viewers to experience the freedom of having the right car, at the right time, every time with Zipcar.

Zipcar TV commercial - The Right Chair produced for Zipcar was first shown on television on June 13, 2016.