DIRECTV television commercial 2015

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Advertisers of the DIRECTV TV Spot, 'Cable Boxes' Featuring John Michael Higgins

DIRECTV

Overview DIRECTV is an American direct broadcast satellite service provider that has been in operation since 1994. It is currently a subsidiary of AT&T Inc. and offers a range of satellite and stream...

What the DIRECTV TV commercial - Cable Boxes is about.

In this DIRECTV TV spot, comedic actor John Michael Higgins takes on the role of a cable company representative trying to sell his company's subpar cable boxes to a customer. As he touts the features of his company's cable boxes, the customer becomes increasingly frustrated with the unreliable service and the constant need to reset the box.

The ad cleverly plays on a common frustration among cable customers – the poor quality of cable boxes, which often require frequent resetting, have a clunky interface, and are generally unreliable. By positioning DIRECTV as the superior alternative to traditional cable, the ad seeks to appeal to customers who are sick of dealing with the hassles of cable boxes.

Throughout the spot, Higgins delivers the lines with a dry, witty humor that perfectly encapsulates the frustration that cable customers often feel when dealing with their cable box. The ad's tone is lighthearted and playful, which makes it all the more effective in poking fun at the issues that cable subscribers face.

Overall, the DIRECTV TV spot featuring John Michael Higgins is a hilarious and effective piece of advertising that manages to poke fun at a common frustration while also positioning DIRECTV as a superior alternative to traditional cable. It's a great example of how humor and clever messaging can be used to connect with customers and convey the benefits of a product in a way that's engaging and memorable.

DIRECTV TV commercial - Cable Boxes produced for DIRECTV was first shown on television on October 31, 2015.