What the USA Basketball TV commercial - Expand the Legacy is about.

The USA Basketball TV spot 'Expand the Legacy' is a powerful visual celebration of the US national basketball team and its rich history. The commercial pays homage to the legacy of USA Basketball, while simultaneously showcasing a hopeful future for the team.

The ad features a stirring soundtrack set to the song 'Valante', which adds to the emotional resonance of the commercial. The song's lyrics speak to the strong legacy of the US national basketball team and its history of success.

Throughout the commercial, viewers are shown footage and imagery of some of the most iconic moments in USA Basketball's storied history. From the Dream Team's domination of the 1992 Olympics to the Women's National Team's gold medal run in the 2016 Rio Games, the ad highlights the team's history of excellence.

However, the commercial is not just a retrospective on past achievements. It also serves as a call to action for future generations of basketball players to carry on and expand the legacy of USA Basketball. This message is reinforced by the inclusion of footage of young basketball players, suggesting that the future of US basketball is bright.

Overall, the USA Basketball TV spot 'Expand the Legacy' is a moving tribute to the past and present of the US national basketball team, as well as a hopeful look towards the future.

USA Basketball TV commercial - Expand the Legacy produced for USA Basketball was first shown on television on March 18, 2022.