What the 2018 Kawasaki MULE PRO-FXR TV commercial - Like a Boss is about.

The 2018 Kawasaki MULE PRO-FXR TV Spot, titled 'Like a Boss' Featuring Steve Austin, is a commercial that showcases the power, versatility, and ruggedness of the Kawasaki MULE PRO-FXR utility vehicle. This TV spot, which aired in 2018, features renowned professional wrestler and actor, Steve Austin, popularly known as "Stone Cold" Steve Austin.

The commercial opens with a wide shot of a picturesque, expansive countryside, bathed in golden sunlight. As the camera pans across the landscape, the roaring engine of the Kawasaki MULE PRO-FXR becomes audible in the background. The shot transitions to a close-up of Steve Austin, dressed in his trademark black attire, confidently seated behind the wheel of the MULE PRO-FXR.

Steve Austin's commanding presence sets the tone for the rest of the commercial. He exudes an aura of authority and resilience, metaphorically personifying the MULE PRO-FXR as a true boss in the realm of utility vehicles. With his signature intensity, Austin outlines the exceptional features of the MULE PRO-FXR and highlights its ability to conquer any terrain with ease.

As Austin drives the MULE PRO-FXR through rugged terrain, the commercial showcases the vehicle's durability and versatility. The MULE PRO-FXR effortlessly tackles steep inclines, muddy bogs, and rocky terrain, demonstrating its exceptional off-road capabilities. The camera captures the vehicle's suspension system in action, effectively absorbing impacts and providing a comfortable ride even in the harshest conditions.

Accompanied by a dynamic soundtrack that complements the adrenaline-pumping visuals, the commercial seamlessly transitions between different off-road scenarios. From hauling heavy loads, transporting supplies, to exploring remote locations, the MULE PRO-FXR proves to be a reliable partner for any demanding task.

As the commercial nears its end, the camera cuts back to Steve Austin, who firmly grasps the MULE PRO-FXR's steering wheel. With an authoritative tone, he delivers a memorable tagline, emphasizing the vehicle's dominance in the utility vehicle segment: "Like a boss, it handles whatever you throw at it."

The commercial concludes with a final shot of the MULE PRO-FXR, standing tall and proud, symbolizing its status as the ultimate workhorse. The screen fades to black, leaving viewers with a lasting impression of the vehicle's power, performance, and the unmatched confidence it brings to any job.

Overall, the 2018 Kawasaki MULE PRO-FXR TV Spot captures the essence of this robust utility vehicle and showcases its capabilities in a way that resonates with its target audience. With the added star power of Steve Austin, the commercial leaves a lasting impact, solidifying the MULE PRO-FXR's reputation as a reliable, go-anywhere vehicle that handles any task "like a boss."

2018 Kawasaki MULE PRO-FXR TV commercial - Like a Boss produced for Kawasaki was first shown on television on September 24, 2017.