OverviewMobil Gas is a brand of fuel products owned and marketed by ExxonMobil, an American multinational oil and gas corporation. The brand has a long history, dating back to 1911 when it was launche...
Mobil 1 Annual Protection is a high-performance synthetic motor oil that promises long-lasting engine protection and superior performance. To promote the benefits of this product, the company released a TV spot titled 'Annoying Car' featuring the talented NBA player Anthony Davis.
The ad starts with Anthony driving his car on a deserted highway. Suddenly, a rusty, beat-up car appears, driving recklessly and honking incessantly. Anthony tries to shake off the car but to no avail. The obnoxious driver of the car pulls up alongside Anthony and starts taunting him. Anthony is annoyed and frustrated by this rude driver and decides to take action.
In an impressive display of athleticism, Anthony transforms into his basketball uniform and uses his skills to outmaneuver the other car. To his surprise, the car's driver turns out to be a miniature version of himself, who boasts about using inferior motor oil.
With a knowing smile, Anthony reveals that he uses Mobil 1 Annual Protection, which keeps his car running smoothly and efficiently, and delivers a powerful performance. The ad ends with the tagline "Keep your engine performing like Anthony Davis."
The TV spot emphasizes the importance of using high-quality motor oil that provides long-lasting engine protection and superior performance. With the use of humor and an entertaining storyline, the ad makes the message memorable and engaging.
Overall, the Mobil 1 Annual Protection TV spot featuring Anthony Davis successfully promotes the benefits of the product and showcases the performance of the basketball superstar.
Mobil 1 Annual Protection TV commercial - Annoying Car produced for Mobil Gas was first shown on television on April 17, 2018.
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