What the Dos Equis TV commercial - The Most Interesting Man in the World Walks on Fire is about.
The Dos Equis TV spot titled 'The Most Interesting Man in the World Walks on Fire' is an adrenaline-fueled and intriguing commercial that highlights the extraordinary nature of the brand's fictional character - the Most Interesting Man in the World.
The commercial begins with the Most Interesting Man emerging from a cloud of smoke while dressed in an elegant suit. He appears to be walking towards a line of torches, which sets the tone of the ad as mysterious and edgy. The camera then cuts to a closer shot, revealing that the torches are not just any ordinary torches, but they are set up in a way that the Most Interesting Man must walk on them to reach the other side of the path.
With a confident expression on his face and a twinkle in his eye, the Most Interesting Man steps onto the line of torches, which burst into flames. He proceeds to walk across without a single flinch, his suit remaining resplendent and unscathed. As he reaches the end of the torch path, he nonchalantly puts out the flames on his way out using a fire extinguisher.
The commercial succeeds in capturing the essence of the Most Interesting Man character - he is fearless, confident, and unshakeable. The stunt of walking on fire highlights his coolness under pressure and willingness to take on challenges. Overall, this TV spot serves as a compelling and memorable way to promote the Dos Equis brand and its slogan - "Stay thirsty, my friends."
Dos Equis TV commercial - The Most Interesting Man in the World Walks on Fire produced for
Dos Equis
was first shown on television on June 22, 2014.
Frequently Asked Questions about dos equis tv spot, 'the most interesting man in the world walks on fire'
Jonathan Goldsmith
the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career.
The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.
His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.
Originally called 'Siglo XX' - 'siglo' is Spanish for century and the two 'X' Roman numerals represent the beer being named to commemorate the new, as then 20th, century. The modern Dos Equis name means 'two Xs'. First brewed in 1897 by a German brewer who established the Moctezuma brewery in Veracruz, Mexico in 1884.
actor Fernando Lamas
Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him. "The line is out into the street.
The Most Interesting Man in the World had a good run, outlasting many brand spokespeople. But, by 2016, his time as the face of Dos Equis had run its natural course. It was time for them to move on to new advertising campaigns (after testing out a younger replacement for Goldsmith). Don't worry about Goldsmith, though.
The Most Interesting Man in the World's slogan that "he doesn't always do X, but when he does he Y" was nothing if not a perfect storm for a meme.
actor Fernando Lamas
Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.
The Most Interesting Man in the World had a good run, outlasting many brand spokespeople. But, by 2016, his time as the face of Dos Equis had run its natural course. It was time for them to move on to new advertising campaigns (after testing out a younger replacement for Goldsmith). Don't worry about Goldsmith, though.
If you want to be truly captivating, it's all about making moments for other people.
- To be interesting, be interested.
- Stop talking and listen.
- Ask good questions.
- Be generous.
- Be inclusive.
- Make others feel important.
- Tell good stories.
- Do the unexpected.
Spanish
That's X - la equis - the sexiest letter in the Spanish alphabet. The X is one of the least used letters in Spanish.
Moctezuma, the last leader of the Aztecs, rules the land that is currently known as Mexico. He would come to be the inspiration for the Dos Equis® label design. Moctezuma famously confronted the Spanish conquistador, Hernán Cortés, and Dos Equis® celebrates his boldness.