What the Dollar Shave Club Shave Butter TV commercial - Buttery Lagoon is about.
The Dollar Shave Club is known for its quirky and humorous approach to advertising its products, and the Shave Butter TV spot 'Buttery Lagoon' is no exception. Set in a tropical paradise, the ad begins with a man named Dave marooned on a deserted island. Suddenly, he hears the sound of a boat approaching, and to his relief, it's the Dollar Shave Club. The Club's representatives offer him some shave butter, which he uses to shave his unkempt beard. Dave is pleasantly surprised by how smooth and painless the shaving process is, and he marvels at the miracle product that has transformed his shave. The narrative then takes a hilarious turn as Dave jumps into the waters surrounding the island, engulfing himself in a lagoon full of Dollar Shave Club's Shave Butter. With the help of some animated sea creatures, Dave glides through the lagoon, reaping the benefits of a perfect shave, all while singing the praises of the Dollar Shave Club. The spot ends with Dave safely back on the island, waving goodbye to the Dollar Shave Club as they sail away with their trusty shave butter in tow. Overall, the Buttery Lagoon TV spot successfully captures the fun and memorable brand essence of the Dollar Shave Club.
Dollar Shave Club Shave Butter TV commercial - Buttery Lagoon produced for
Dollar Shave Club
was first shown on television on March 14, 2018.
Frequently Asked Questions about dollar shave club shave butter tv spot, 'buttery lagoon'
An alternative to shaving cream, Shave Butter is a great option for those who want to soften hair and maximize their chosen razor's glide. And a shave this smooth also helps to prevent dreaded razor bumps and razor burn.
What happened to Dollar Shave Club? In 2016, Unilever brought Dollar Shave Club into its fold, breaching two new sectors. The brand was Unilever's first razor and its first foray into direct-to-consumer (DTC), serving as a testing ground.
founder Michael Dubin
Dollar Shave Club founder Michael Dubin is very serious about his hilarious offbeat advertising. You expect Michael Dubin to be funny. After all, he wrote, produced, and starred in one of the funniest and most viral commercials that's ever been posted on YouTube, a 2012 ad for his company, Dollar Shave Club.
After you can shave butter your face should feel refreshed. And moisturize. And you should be ready to take on the back. Now with all that said some people enjoy a different style of shape.
Michael Dubin, the founder of Dollar Shave Club, was tired of paying too much for razors every month, not to mention the inconvenience of always going to the store to pick them up. And that's exactly what sparked his big idea: why not send high-quality razors to consumers for a low monthly fee?
When Michael Dubin and Mark Levine founded Dollar Shave Club in 2011, their vision was pure and simple: For as little as $1 a month, customers could get high-quality razors delivered right to their door.
DSC competes on an end-to-end customer buying experience with affordable products. Its flexible subscription plans allow members to buy their first product for just $1 and then choose the products and shipping frequency.
What are the ingredients? The main selling point of shaving butter lies in the ingredients. The product is made with natural ingredients like organic shea or cocoa butter, enhanced with natural extracts and enzymes, with a final touch of essential oils for fragrance.
Shave butter intensely nourishes your skin while you shave, to help reduce irritation and avoid razor burn. Our translucent formula softens your hair follicles, so your razor glides with ease for a smooth and precise shave. weekly face scrub: Crafted using biodegradable jojoba beads and native New Zealand pumice.
This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.
After some research and discussion with the brand, the focus became men age 18-49 with their core target being 18-34.
Shave butter is made with a variety of different oils and natural butter. They offer smooth shaving by moisturizing and protecting your skin before and aftershave. Shave butter also helps keep the razor from getting clogged leading to fewer cuts and nicks.