What the NBA TV TV commercial - All Paths is about.

The NBA TV TV spot titled 'All Paths' features two well-known figures in the world of basketball: Isaiah Thomas, the former NBA player, and Ernie Johnson, a seasoned broadcaster.

The ad starts with Thomas, dressed in a black hoodie, walking down a dimly lit hallway while holding a basketball. His voice is heard in the background, uttering the following words, "One step forward, two steps back. But I know this journey, every path taken, every roadblock overcome." He continues to walk until he reaches a basketball court that's illuminated by a spotlight. As he takes some dribbles, Ernie Johnson's voiceover takes over, saying, "For some, the path leads straight to the top."

We then see Johnson sitting in a studio, with various basketball highlights playing in the background. He continues, "For others, the journey is filled with twists and turns." We see Isaiah Thomas shooting hoops from different angles, in slow motion. Johnson's voiceover continues, "But no matter the obstacles they've overcome, they all share one thing in common - a love for the game."

We then see a close-up shot of Thomas looking straight into the camera, with a confident look on his face. Johnson's voiceover concludes by saying, "This is the story of basketball, where all paths lead to the love of the game." The ad ends with the NBA logo displayed on the screen.

This TV spot aims to promote the NBA by showcasing the diverse paths that players take before they make it to the top. It highlights the passion and dedication that all basketball players have for the game, regardless of their backgrounds and challenges. By featuring both a former NBA player and a respected broadcaster, the ad also emphasizes the broad appeal of basketball and its ability to unite people from different walks of life.

NBA TV TV commercial - All Paths produced for NBA TV was first shown on television on August 6, 2016.