Truvia is a brand that offers a line of calorie-free sweeteners made from the stevia leaf. The company behind Truvia is Cargill, an international company known for its expertise in agriculture, food p...
Truvia is a brand that creates natural, plant-based sweeteners. In one of their TV spots, Nature's True Celebrities, the focus is on the ingredients and their origins. The commercial takes the viewer on a journey through scenic natural landscapes, featuring plants that are the source of Truvia's sweeteners.
The ad opens with the camera panning through misty mountains and lush forests, accompanied by soothing music. We then see the plants that are at the center of this commercial. They are hailed as “Nature’s True Celebrities,” and the brand emphasizes the use of natural, non-GMO ingredients.
The narrative of the commercial seeks to bring the viewer closer to the source of Truvia’s ingredients, and it highlights the care and attention given to growing and harvesting the plant-based sweeteners. While the camera captures awe-inspiring nature scenes, the voiceover explains the natural ingredients that are used in creating Truvia’s sweeteners.
The Truvia commercial is a celebration of nature and its role in creating a product that’s better for the environment, healthier for our bodies, and safe for consumption. By positioning the sweeteners as coming from natural sources, Truvia is promoting itself as a healthy option in a world where processed foods are commonplace.
Overall, the Truvia TV spot, Nature's True Celebrities, aims to connect the viewers to nature and reinforce Truvia's commitment to using natural non-GMO ingredients. It's a beautiful commercial that encourages viewers to think about what they consume and where it comes from.
Truvia TV commercial - Natures True Celebrities produced for Truvia was first shown on television on September 26, 2012.
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