About McCormick CompanyMcCormick & Company, Incorporated is a global leader in flavor , seasonings, and spices headquartered in Hunt Valley, Maryland. The company was founded in 1889 and has operation...
The McCormick TV Spot, "Let's Salute," is a powerful commercial that honors the service and sacrifice of the men and women in the military. The spot begins with a shot of soldiers walking in formation, while the narrator provides a brief introduction about how the military has shaped America since its inception.
As the camera pans across a group of soldiers, a young girl can be seen saluting them from a distance. The camera then cuts to a family gathering, where a grandfather is shown telling his grandson about his own military service. The grandson listens intently, while a poignant background score elevates the emotion of the moment.
The spot then shifts focus to McCormick, a military veteran who founded the spice company that bears his name. As the narrator describes McCormick's life story, the camera shows shots of McCormick's family and employees, and highlights how McCormick has always recognized the value of service to one's country and community.
Finally, the spot concludes with the girl from the beginning running up to one of the soldiers and saluting him personally. The camera then zooms out to show a group of people standing and saluting the soldiers, while a line of text appears on the screen: "We salute those who serve our country."
Overall, the McCormick TV Spot, "Let's Salute," is a poignant tribute to the military, veterans and their families. By highlighting the contributions of those who have served, the spot serves as a reminder of the many sacrifices that have been made to secure the freedoms we enjoy today.
McCormick TV commercial - Lets Salute produced for McCormick was first shown on television on September 1, 2013.
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