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H&M Summer Collection 2013 TV Commercial
H&M

H&M is a multinational clothing retail company that was founded in 1947 by Erling Persson. The company is headquartered in Stockholm, Sweden, and is known for offering a wide range of stylish and affo...

What the H&M Summer Collection 2013 TV Commercial is about.

H&M Summer Collection 2013 TV Commercial

The H&M Summer Collection 2013 TV Commercial featuring Beyonce was a visual masterpiece that perfectly captured the carefree and vibrant spirit of the season. The ad showcased the pop star flaunting an array of trendy outfits while dancing and frolicking on a tropical beach.

The commercial opened with Beyonce emerging from a turquoise-colored water body, dressed in a bright green bikini and a flowing pink kaftan. As the music started playing, she confidently strutted across the beach, showcasing an array of outfits that ranged from floral sundresses to denim shorts paired with vibrant crop tops.

The commercial was a feast for the eyes, with its stunning visuals, vivid colors, and infectious music. It perfectly showcased H&M's Summer Collection, which was all about bold prints, bright colors, and trendy silhouettes.

Beyonce was the perfect choice for the ad, with her infectious energy and magnetic screen presence. Her dancing and playful demeanor perfectly captured the essence of the collection and added an extra layer of excitement to the commercial.

Overall, the H&M Summer Collection 2013 TV Commercial Featuring Beyonce was a celebration of summer fashion, an ode to the season's carefree spirit, and a visual treat that left viewers dazzled and inspired.

H&M Summer Collection 2013 TV Commercial produced for H&M was first shown on television on May 1, 2013.

Song from commercial H&M Summer Collection 2013 TV Commercial Featuring Beyonce

Introduction"Standing on the Sun" is a song by American singer Beyoncé. It was first previewed in an advertisement for clothing retailer H&M's 2013 summer campaign featuring Beyoncé herself. The song was later performed on Beyoncé's "Mrs. Carter Show World Tour" in 2013. The song is a dancehall-influenced love song, which was conceived in the sessions that produced her self-titled album , but was scrapped.

Release and PerformancesThe song was first previewed in an advertisement for H&M's 2013 summer campaign featuring Beyoncé. The advertisement, directed by Jonas kerlund, showed Beyoncé on a tropical beach, wearing swimwear from H&M's summer collection while singing "Standing on the Sun." The song was later performed on Beyoncé's "Mrs. Carter Show World Tour" in 2013. Beyoncé also performed the song for the first (and last) time in Antwerpen, Belgium on May 31, 2013.

Style and Genre"Standing on the Sun" is a dancehall-influenced love song, which features tropical beats. The song also incorporates elements of reggae, hip hop, and R&B.

ReceptionThe song received positive reviews from music critics, who praised the tropical vibe and Beyoncé's vocals. However, the song was not officially released as a single and did not chart on any music charts.

Overall, "Standing on the Sun" is a popular song by Beyoncé, which was first previewed in an advertisement for H&M's 2013 summer campaign. The song is a dancehall-influenced love song, which features tropical beats and received positive reviews from music critics.

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Agenices

Agenices of the H&M Summer Collection 2013 TV Commercial Featuring Beyonce

H&M Summer Collection 2013 TV Commercial
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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H&M Summer Collection 2013
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