CarGurus television commercial 2023

What the CarGurus TV commercial - Combo is about.

Title: CarGurus TV Spot: 'Combo' Song by Cymande

Introduction:CarGurus, one of the leading online automotive marketplaces, recently released a captivating TV spot titled 'Combo.' Accompanied by the infectious and energetic sound of the song "Bra" by Cymande, this commercial stands out with its unique blend of style and substance. Let's dive into the details of this unforgettable advertisement that seamlessly blends the excitement of car shopping with the joy of music.

Synopsis:The 'Combo' TV spot by CarGurus begins with a shot of a bustling city street where diverse street performers display their talent. People stop to listen and appreciate the various performers, adding to the energetic atmosphere. As the camera navigates through this vibrant scene, the infectious beats of "Bra" by Cymande take center stage.

As the music reaches its crescendo, the focus shifts to a CarGurus app on a smartphone screen, highlighting its user-friendly interface. The scene then transitions to a montage of car shoppers exploring a wide range of vehicles, each filled with excitement and satisfaction.

The commercial cleverly highlights CarGurus' unique feature of combining car recommendations based on user preferences and dealership reviews. This combination ensures that potential car buyers find the perfect car at the best possible deal, ultimately delivering a positive car shopping experience.

Throughout the ad, the upbeat rhythm of "Bra" by Cymande sets the tone and adds a touch of nostalgia and excitement as car shoppers immerse themselves in the process of finding their dream car.

The 'Combo' TV spot concludes with CarGurus' slogan, "Be confident, be flexible, be happy," reinforcing the brand's commitment to helping consumers make confident decisions while finding their perfect vehicle.

Impact:CarGurus' 'Combo' TV spot stands out for its unique combination of vibrant visuals, lively music, and showcasing the brand's innovative features. By seamlessly integrating the spirit of the city, the power of music, and the excitement of buying a car, CarGurus appeals to a broad audience.

The choice of "Bra" by Cymande as the background track adds an energetic and lively vibe to the commercial. The song, known for its infectious beats and unforgettable melody, elevates the overall viewing experience and leaves the audience tapping their feet long after the advertisement ends.

CarGurus effectively communicates its commitment to providing a hassle-free car shopping experience through its user-friendly app and reliable dealership reviews. By encouraging shoppers to be confident, flexible, and happy, CarGurus aims to empower consumers and guide them toward their perfect car.

In conclusion, the CarGurus TV spot 'Combo' successfully combines the power of music, the energy of urban life, and the convenience of online car shopping. With its memorable soundtrack and appealing visuals, this commercial engages viewers and reinforces CarGurus' position as a trusted destination for an unparalleled car buying experience.

CarGurus TV commercial - Combo produced for CarGurus was first shown on television on January 31, 2023.

Song from commercial CarGurus TV Spot, 'Combo' Song by Cymande

"Bra" by Cymande"Bra" is a song by the British funk band Cymande ), originally released in 1972 as part of their self-titled debut album. The song was written by Cymande's members Patrick Patterson and Steve Scipio ), and features a distinctive bassline and horn section. "Bra" is considered one of Cymande's most popular and recognizable songs, and has been sampled by numerous hip-hop and electronic music artists over the years.

The word "Bra" in the song title is slang for "Brother" and reflects Cymande's Rastafarian philosophy. The lyrics of the song catalog injustices and encourage unity and brotherhood, with lines like "We might have said we're brothers/But it's the same old song we sing/We're all just brothers of different mothers."

In addition to its original release, "Bra" has been featured in various films, TV shows, and commercials over the years, including Spike Lee's 1994 film "Crooklyn." The song has also been re-released and remixed multiple times, including an extended mix version and a recent translucent orange crush vinyl release.