What the Case IH TV commercial - Randy: Built By Farmers is about.

Case IH TV Spot, 'Randy: Built By Farmers' is an advertisement that showcases the resilience and hard work of farmers through the story of Randy, who is a real-life farmer. The ad depicts the struggles and triumphs of farming, while highlighting the importance of reliable agriculture equipment, particularly the Case IH line.

The commercial opens with a shot of Randy, who is standing in his cornfield, staring at the crop with a sense of pride and determination. He then narrates the ad, talking about how he has been farming all his life and that hard work is in his blood. He goes on to emphasize the importance of having dependable equipment that is designed specifically for the needs of farmers.

Throughout the ad, we see Randy working hard, driving tractors, and operating other farming equipment. We also see him interacting with his family, who are all part of the farming community. We also see him in a dealership, discussing the features of a Case IH tractor with a salesperson, highlighting how this machinery is built for the toughest of jobs.

Towards the end of the advertisement, Randy talks about how farming is a community, and that everyone who works in the agriculture industry supports each other. The shot then pans out to show a breathtaking view of the farmland, demonstrating the beauty of the rural landscape and the crucial role of farmers in the world.

Overall, the Case It TV Spot 'Randy: Built By Farmers' is an inspiring tribute to the spirit of farming, and the hard work and dedication that goes into it. It effectively highlights the essential role of reliable farm equipment such as the Case IH brand, that is built by farmers for farmers, establishing a deep connection between the brand and audience.

Case IH TV commercial - Randy: Built By Farmers produced for Case IH was first shown on television on June 7, 2022.