What the Werner TV commercial - Winners From the Past: Ed Cooley is about.

Int. Living Room - Day

A television screen comes to life, filling the room with vibrant colors. The Werner TV Spot begins, and we see images of athletes accomplishing incredible feats of strength and agility. The narrator's voice rises above the powerful music playing in the background.

NARRATOR (V.O.)"Throughout history, there have been winners who have defied the odds, pushed their limits, and achieved greatness."

The screen transitions to a basketball court, where a team of dedicated players is shown training intensely. Sweat drips from their brows as they push themselves to their limits.

NARRATOR (V.O.) (CONT'D)"And among those winners, there are exemplary individuals who stand out—a testament to their dedication and passion."

The camera focuses on a tall, charismatic man in a suit. This is Ed Cooley, a renowned basketball coach known for his unwavering commitment to his team's success.

NARRATOR (V.O.) (CONT'D)"Meet Ed Cooley, a true champion in his own right."

Zooming in on Coach Cooley, we see a montage of his achievements displayed on-screen—one victory after another, a series of powerful moments that have made him a legend in the basketball world.

NARRATOR (V.O.) (CONT'D)"Ed Cooley has taken the Providence Friars basketball program to new heights, leading them to multiple conference championships and NCAA tournament appearances."

As images of successful games and triumphant celebrations fill the screen, Coach Cooley's determination and leadership shine through.

NARRATOR (V.O.) (CONT'D)"His unwavering drive to inspire his players and his ability to mold them into champions has made him an icon in the basketball community."

The camera shifts to show Coach Cooley speaking on the sidelines, his voice filled with passion and intensity.

COACH COOLEY"It's about more than just winning a game. It's about teaching these young men the value of hard work, discipline, and teamwork. That's what matters most."

Cut to a close-up of Coach Cooley, a glimmer of pride in his eyes.

NARRATOR (V.O.) (CONT'D)"Ed Cooley—a true embodiment of what it means to be a winner."

The Werner logo appears on the screen, accompanied by the tagline: "Supporting Winners, Building Champions."

NARRATOR (V.O.) (CONT'D)"Werner—supporting and celebrating winners from the past, present, and future."

The screen fades to black, leaving behind an electric atmosphere that lingers in the room.

FADE OUT.

Werner TV commercial - Winners From the Past: Ed Cooley produced for Werner was first shown on television on March 19, 2023.