Overview of SamsungSamsung is a South Korean multinational conglomerate that was founded in March 1938 and has its headquarters in Seoul. The company operates in multiple sectors including technology,...
In 2015, Samsung Television sponsored the PGA Championship annual golf tournament. As part of the deal, Samsung launched a TV spot to promote its latest line of curved 4K televisions. The commercial featured a group of golfers, including Rory McIlroy, Jordan Spieth, and Bubba Watson, playing golf on various picturesque courses.
The TV spot showcased the superior picture quality and immersive experience that Samsung's 4K curved televisions offer. The ad highlighted the curved screen, which allowed for a wider viewing angle, making it feel like the viewer was part of the action.
The golfers' shots flew towards the camera, giving a dramatic and thrilling feel. Samsung's ad focused on the emotions experienced while watching sports, striving to create an innovative and exciting experience that went beyond just watching a TV.
The ad served as an excellent promotional tool for Samsung as it demonstrated that its 4K curved TVs could bring people closer to the action and create a more immersive viewing experience. Samsung's involvement in the PGA Championship increased brand awareness and strengthened its position as a leader in the market. Overall, the TV spot was a successful marketing campaign that engaged consumers with the magic of sports and the cutting-edge technology of Samsung's 4K curved TVs.
Samsung TV commercial - 2015 PGA Championship produced for Samsung was first shown on television on August 13, 2015.
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