Title: The American Cancer Society: Saving Lives, One Step at a TimeIntroduction:The American Cancer Society (ACS) is a non-profit organization dedicated to eliminating cancer as a major health proble...
The American Cancer Society's '3-Point Challenge' TV spot is a heartwarming tribute to those who have been affected by cancer. Featuring renowned basketball coach Lon Kruger, the ad encourages viewers to donate to the American Cancer Society to help fund cancer research and support programs.
The ad begins with Kruger standing in a gym, holding a basketball. He speaks about the devastating impact cancer can have on individuals, families, and communities. He then sets his sights on a challenge: to make as many three-point shots as possible in 60 seconds.
As Kruger begins shooting, viewers see flashes of individuals affected by cancer - a young girl in a hospital bed, a man receiving radiation treatment, a family holding hands. With each shot Kruger makes, the ad shows the progress being made in cancer research, highlighting breakthrough treatments and advancements.
As the timer runs down, Kruger makes a final shot, and the ad ends with a call to action: to join the 3-Point Challenge and donate to the American Cancer Society.
The '3-Point Challenge' TV spot is a poignant reminder of the devastating impact cancer can have, and the importance of supporting cancer research and treatment. With Kruger's passion and determination, viewers are encouraged to join the fight against cancer and make a difference in the lives of those affected by this disease.
American Cancer Society TV commercial - 3-Point Challenge produced for American Cancer Society was first shown on television on February 1, 2017.
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