What the American Express TV commercial - El futuro con Lin-Manuel Miranda is about.

Title: "The Future of Possibilities with Lin-Manuel Miranda"

Introduction:In a captivating American Express TV spot titled "El futuro" (The Future), the world-renowned artist and creative genius Lin-Manuel Miranda takes us on an extraordinary journey. This inspiring advertisement encapsulates the essence of American Express as it portrays the future of possibilities and the power of dreams. With Lin-Manuel Miranda as the protagonist, the commercial beautifully intertwines his narrative, talent, and American Express' commitment to empowering individuals to pursue their passions.

The Plot:The TV spot begins with Lin-Manuel Miranda standing on a bustling street corner, surrounded by diverse individuals in pursuit of their dreams. As the camera pans out, we catch glimpses of people from all walks of life, each with a unique spark in their eyes.

Lin-Manuel, a multidimensional artist known for his brilliance in theater, music, and storytelling, starts to narrate his journey. He recounts his childhood, where he dreamt of telling stories that would move the world. As the story progresses, the commercial transitions between real-life moments and his youthful imagination.

We witness Lin-Manuel's creative process as he hones his craft, empowering viewers to follow their own passions. The scenes showcase Lin-Manuel juggling rehearsals, passionately writing lyrics, collaborating with fellow artists, and engaging with fans who find solace in his work.

Throughout the commercial, there are glimpses of individuals achieving their own dreams. A young dancer performs awe-inspiring moves on stage, a chef fearlessly experiments with innovative flavors, and an entrepreneur ambitiously builds a startup. These stories reveal the transformative influence of pursuing one's aspirations, mirroring the ethos of American Express.

Key Moments:1. Lin-Manuel strolls through a vibrant cityscape, weaving through crowded streets and engaging with passersby, embracing the diversity that fuels his creativity.

2. Lin-Manuel recounts his moments of doubt and setbacks, emphasizing the resilience and determination required to overcome obstacles. This narrative resonates with viewers, highlighting the challenges they too may face on their own journeys.

3. Brief flashes of American Express' iconic blue card interspersed throughout the commercial, reminding viewers that with every purchase, they fuel their dreams while enjoying the benefits and security provided by American Express.

4. The ad culminates in a rousing crescendo as Lin-Manuel takes center stage, performing a powerful song that encapsulates the spirit of dreaming big and creating a better future. The audience is left inspired and filled with hope.

Conclusion:American Express' TV spot, "El futuro," featuring Lin-Manuel Miranda, expertly captures the essence of the company's commitment to enabling individuals to pursue their passion and create a better future. Through a journey of self-discovery and creative expression, viewers are encouraged to follow their dreams, no matter how audacious they may seem. Lin-Manuel Miranda's involvement adds an undeniable star power, ensuring that this advert will resonate with audiences and inspire them to embrace the potential of their own futures.

American Express TV commercial - El futuro con Lin-Manuel Miranda produced for American Express was first shown on television on September 16, 2018.