Coldwell Banker is a renowned real estate company that has left an indelible mark on the industry. With a rich history spanning over a century, the company has become synonymous with trust, profession...
Coldwell Banker’s ‘We Believe’ TV spot is an emotional and heartwarming commercial that speaks to the values that the company stands for. The advertisement features the hit song ‘Home’ by Phillip Phillips, which serves as the perfect accompaniment to the inspiring visuals showcased throughout the ad.
The commercial opens with scenes of people coming together in their homes – a father playing catch with his son, a family sharing a meal together, a couple enjoying a candlelit dinner. These scenes are interspersed with footage of Coldwell Banker agents helping clients find their ideal homes.
As the song builds to its crescendo, the commercial takes on an even more powerful tone, with the message that home is not just a place, but a feeling. The ad concludes with the tagline ‘We believe in the love of homes’, which perfectly captures the essence of this powerful and emotional message.
Overall, Coldwell Banker's ‘We Believe’ TV spot with the song ‘Home’ by Phillip Phillips is a moving and heartwarming tribute to the importance of home and community. It’s a beautiful example of how powerful advertising can be when it speaks to our shared values and resonates with our emotions.
Coldwell Banker TV commercial - We Believe produced for Coldwell Banker was first shown on television on February 10, 2013.
"Home" by Phillip Phillips"Home" is a song by American singer-songwriter Phillip Phillips, released as his debut single after winning the eleventh season of the reality TV competition American Idol in 2012. The song was co-written by Drew Pearson and Greg Holden and produced by Drew Pearson ). It was released on May 23, 2012, and debuted at number ten on the Billboard Hot 100 chart.
Background and InspirationThe song was chosen as Phillip Phillips' coronation song after his win on American Idol. The tune is an upbeat, acoustic-driven song that features a stomping beat and catchy "oh-oh-oh" hooks. The song's lyrics encourage the listener to find a place they can call home, even when things get tough. The song became an instant hit and has been used in several movies, TV shows, and commercials.
Commercial Success"Home" was a commercial success, reaching the top ten on several charts, including the Billboard Hot 100, Adult Top 40, and Hot AC/Adult Contemporary charts. It was also used as the theme song for the 2012 U.S. Women's Gymnastics Olympic team and received widespread exposure during NBC's coverage of the games. The song has been certified quadruple platinum by the Recording Industry Association of America (RIAA) for selling over four million copies in the United States.
Music VideoThe music video for "Home" was released on August 2, 2012, and was directed by Joseph Toman. It features a mix of live performance footage and scenes of Phillips traveling across the country, including shots of him performing in small towns and on the streets. The video was shot in a documentary-style and reflects the song's themes of finding a sense of belonging.
In summary, "Home" by Phillip Phillips is an upbeat, acoustic-driven song that encourages listeners to find a place they can call home, even when things get tough. The song became an instant hit and has been used in several movies, TV shows, and commercials. It was also used as the theme song for the 2012 U.S. Women's Gymnastics Olympic team and received widespread exposure during NBC's coverage of the games.
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