About MastercardMastercard is a global payment processing company that provides technology and services to consumers, small and medium businesses, governments and public sectors, large enterprises, ba...
Mastercard MasterPass is a digital platform that offers secure and convenient payment options online. To promote this service, Mastercard launched a TV spot titled 'Movie Theater,' which showcases the convenience of using MasterPass to buy tickets for a movie.
The ad opens with a young couple at a movie theater, ready to purchase their tickets. They are greeted by a long line at the ticket counter, which dampens their spirits. The woman then suggests they use MasterPass to buy the tickets, and the man agrees to give it a try.
The couple moves away from the counter and uses their smartphone to access MasterPass. With just a few clicks, they purchase their movie tickets and are on their way to enjoy the movie. As they walk past the long queue of people waiting to buy tickets, they give each other a satisfied smile, pleased with their decision to use MasterPass.
The TV spot serves as an effective advertisement for MasterPass, as it highlights the convenience of using this platform to make purchases. The ad emphasizes that customers no longer have to worry about long queues or carry cash; all they need is their smartphone and a few quick clicks to complete a transaction. It shows how MasterPass offers a hassle-free and secure option for online payments.
Overall, the 'Movie Theater' TV spot effectively showcases the benefits of using MasterPass, making it a compelling advertisement that encourages people to try out the service.
Mastercard MasterPass TV commercial - Movie Theater produced for Mastercard was first shown on television on August 16, 2017.
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