The National Responsible Fatherhood Clearinghouse (NRFC) is a program that aims to improve the well-being of children and encourage responsible fatherhood by providing resources to support fathers and...
The National Responsible Fatherhood Clearinghouse's potent TV spot, 'Dadication: Howard,' highlights the power of fatherhood in transforming the lives of children and families. The ad features Howard, a former gang member who transformed his life once he became a father.
The commercial begins with Howard sharing his story of how fatherhood inspired him to leave behind his old life and become a responsible and dedicated dad. We see Howard playing, laughing, and bonding with his young daughter, clearly cherishing every moment with her.
The spot also includes messages from other fathers who credit fatherhood with helping them overcome obstacles and become better versions of themselves. The ad concludes with the powerful tagline, "Any man can be a father, but it takes a real man to be a dad. Dadication: Howard."
The 'Dadication: Howard' TV spot is a stirring tribute to the resilience, determination, and love of fathers everywhere. It encourages men to embrace their roles as dads and to celebrate the transformative power of fatherhood. By showcasing individual stories of triumph over adversity, the campaign reinforces the idea that being a father is a commitment to owning your responsibility as a parent and making meaningful contributions to the wellbeing and development of your children.
National Responsible Fatherhood Clearinghouse TV commercial - Dadication: Howard produced for National Responsible Fatherhood Clearinghouse was first shown on television on September 21, 2021.
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