About STIHLSTIHL is a German company that specializes in manufacturing handheld power tools for forestry, agriculture, gardening, construction, and landscaping sectors. The company was founded in 1926...
The STIHL TV Spot, 'Holidays: Hard to Wrap, Easy to Give Mountain Resort' is a heartwarming depiction of a family who decides to forego the usual holiday gift-giving hustle and bustle and instead give the gift of a mountain resort experience. The commercial opens with a family struggling to wrap large gifts and get them into their car. They soon abandon their gift-giving mission and head to the mountains with their STIHL gear in tow.
The rest of the commercial is a montage of the family enjoying their time together in the snow-covered mountains. They show off their impressive feats of bravery and skill on the ski slopes, build snowmen, and snuggle up together by a roaring fire. Throughout the commercial, the family is depicted as happy and carefree, free from the stresses of gift-giving and the chaos of the holiday season.
The commercial concludes with the tagline "Holidays: Hard to wrap, easy to give," and the family packing up their gear and heading back home with a sense of joy and fulfilment from their shared experience.
Overall, the STIHL TV Spot, 'Holidays: Hard to Wrap, Easy to Give Mountain Resort' promotes the value of experiential gifts over material ones. The commercial encourages viewers to prioritize quality time with loved ones and shared experiences over traditional gift-giving during the holidays.
STIHL TV commercial - Holidays: Hard to Wrap, Easy to Give Mountain Resort produced for STIHL was first shown on television on November 19, 2019.
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