What the HUMIRA is about.

HUMIRA is a popular medication that is used to treat a variety of autoimmune disorders, including arthritis. The makers of HUMIRA have recently released a TV spot called "Body of Proof: Nightlife" that showcases the drug's effectiveness in treating the symptoms of arthritis.

The TV spot begins with a woman enjoying a night out with her friends. However, as the night progresses, she begins to feel the pain and stiffness associated with her arthritis. The woman's movements become increasingly labored, and her friends start to notice that something is wrong.

At this point, the woman pulls out a small pen-like device and administers a dose of HUMIRA. Within minutes, the woman's symptoms begin to subside, and she is able to resume her night out without any further pain or discomfort.

The HUMIRA TV spot effectively highlights the physical toll that arthritis can take on a person and how HUMIRA can help patients manage their symptoms. By showcasing the effectiveness of the drug in a real-life scenario, the ad helps to build credibility and trust in the HUMIRA brand.

In conclusion, the "Body of Proof: Nightlife" TV spot for HUMIRA is a powerful and effective advertisement that effectively communicates the benefits of this popular medication for people suffering from arthritis.

HUMIRA produced for HUMIRA [Arthritis | Psoriasis] was first shown on television on May 27, 2018.