What the Joyful Heart Foundation TV commercial - Boys Will Be Boys is about.

The Joyful Heart Foundation TV Spot titled "Boys Will Be Boys" is a powerful and thought-provoking advertisement that aims to raise awareness about the issue of sexual assault and the impact it has on survivors. The ad, which was released in 2018, begins with a group of young boys playing and roughhousing. As they play, the voiceover talks about how boys are often taught that rough play and aggression are just part of being a boy and that they should expect to get away with it.

However, the mood of the ad quickly changes as we see a teenage girl walking past the boys, at which point they begin to harass her, making lewd remarks and touching her inappropriately. The girl looks intimidated, ashamed, and distressed, while the voiceover emphasizes the devastating impact that sexual assault can have on its victims.

The ad then cuts to real-life survivors of sexual assault, ranging in age and gender. They share their stories with emotion and bravery, describing the shame, fear, and pain they have endured. Their stories serve as a powerful reminder that sexual assault is never the victim's fault, and that the cycle of violence must be broken.

The TV spot ends with a call to action, encouraging people to speak out against sexual assault, and supporting organizations like the Joyful Heart Foundation, which work to support and empower survivors of sexual violence.

In conclusion, "Boys Will Be Boys" is an impactful and moving ad that aims to raise awareness about the issue of sexual assault and the role that society plays in perpetuating a culture of violence. By highlighting the stories of survivors and emphasizing the importance of speaking out, the Joyful Heart Foundation hopes to inspire change and create a world where sexual assault is no longer tolerated.

Joyful Heart Foundation TV commercial - Boys Will Be Boys produced for Joyful Heart Foundation was first shown on television on March 30, 2017.