Overview of FolgersFolgers is a brand of coffee that has been in existence for more than 150 years. Founded in San Francisco in 1850, Folgers has grown to become one of the largest coffee brands in t...
Folgers Gourmet Selections is a line of premium coffee blends from Folgers, a well-known American coffee brand. In their TV spot, the company seeks to showcase the sophistication and richness of their coffee and to appeal to consumers who want more than just an ordinary cup of java.
The commercial starts with a view of a luxurious kitchen, complete with sparkling silverware, shining countertops and polished appliances. The camera then zooms in on a sleek coffee machine, where the hot coffee mixes with the water and creates a rich aroma that fills the air. As the coffee brews, the camera focuses in on the cup, where the dark, fragrant liquid is poured. The ad then highlights the variety of coffee blends available, from dark roasts to smooth and mellow flavors.
The commercial ends with a tagline, "Folgers Gourmet Selections, a premium experience in every cup". Overall, the TV spot creates an image of premium coffee that is targeted at sophisticated customers who are looking for an indulgent experience. The attention to detail in the high-end kitchen, the sleek coffee machine, and the rich aroma of the coffee all work together to create a luxurious, upscale brand image for Folgers. Whether you're a lover of java or just appreciate the finer things in life, Folgers Gourmet Selections provides a premium experience in every cup.
Folgers Gormet Selections TV commercial produced for Folgers was first shown on television on October 8, 2012.
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