Watch: NBA star Chris Paul, imaginary twin brother Cliff star in new State Farm commercial. Cliff Paul, the imaginary, long-lost twin of NBA star Chris Paul, is back.

Chris paul is an icon – on the court and off – appearing in State Farm campaigns since 2012.

The Phoenix Suns point guard says so in a newly released State Farm Insurance commercial played repeatedly during TNT's opening night of NBA action on Tuesday. “What if I want to change my plan?” Paul asks Jake from State Farm. “State Farm's here to help,” Jake replies. “What if I want to change sports?” Paul counters.

Chris Paul, who is a famous basketball player, earns around $5 million per year from State Farm. He has been appearing in State Farm commercials since 2010 and his current contract runs through 2022. In addition to his annual salary, Paul also receives bonuses and other perks from State Farm.

The tall guy in the "What If Not Tall?" State Farm commercial is Boban Marjanovic. Marjanovic is an NBA center who has made a secondary career out of appearing in commercials.

Audiences may know State Farm's khaki-wearing representative as “Jake from State Farm,” but in real life, his name is Kevin Miles. Miles, whose birth name is Kevin Mimm, began starring in the insurance company's commercials in 2020, replacing Jake Stone who played the character in the now-infamous ad from 2011.

State Farm is introducing a new tagline. State Farm will always be a good neighbor, even though it's moving to a new tagline. Beginning June 2, the Bloomington, Ill. -based insurance company will use "Here to Help Life Go Right" as part of a marketing reframe that was initiated late last year.

Boban Marjanović (Serbian Cyrillic: Бобан Марјановић; born August 15, 1988) is a Serbian professional basketball player for the Houston Rockets of the National Basketball Association (NBA). He also plays for the Serbian national basketball team in international competitions.

USD 160 million According to a report by Celebrity Net Worth, Chris Paul's net worth, as of 2023, stands at USD 160 million. Forbes also ranked him 43rd among the world's highest-paid athletes in 2022. Earlier in 2019, he was ranked 72nd in Forbes' Celebrity 100 list.

28.4 million USD (2023)Chris Paul / Salary

star Khaby Lame State Farm plans to use those naming rights to its advantage with a new campaign that will feature TikTok star Khaby Lame alongside spokesman Jake from State Farm.

Who Are the Actors in the State Farm Commercial

• Jake Stone – “Jake from State Farm”
• Kevin Mimms – The New Jake.
• Oscar Nunez – “Agent Cole Perez”
• Melanie Paxson – “The State Farm Wife”
• Dennis Haysbert – The Voiceover.
• Patrick Mahomes – NFL Star.
• Aaron Rodgers – NFL Star.