Kia Cadenza television commercial 2013 - Impossible to Ignore: Flash

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Advertisers of the Kia Cadenza TV Spot, 'Impossible to Ignore: Flash' Song by David Bowie

Kia Cadenza TV commercial - Impossible to Ignore: Flash

Kia

Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...

What the Kia Cadenza TV commercial - Impossible to Ignore: Flash is about.

Title: Kia Cadenza TV Spot, 'Impossible to Ignore: Flash' Song by David Bowie

Introduction:In the mesmerizing world of advertising, Kia Motors has always managed to captivate audiences with their creative and compelling TV commercials. One such unforgettable campaign featured the popular Kia Cadenza in a TV spot titled 'Impossible to Ignore: Flash.' With the iconic song "Flash" by the legendary David Bowie as its soundtrack, this commercial takes viewers on a ride they won't soon forget.

Overview:The Kia Cadenza TV spot 'Impossible to Ignore: Flash' begins with a close-up shot of the sleek and stylish Cadenza, its glistening exterior reflecting the surrounding lights. The camera then pans out, revealing the car in all its glory as it cruises elegantly along the bustling city streets. As the car moves, the energy builds, highlighting its incredible speed, power, and undeniable presence.

Visual Narrative:Throughout the advertisement, various scenes showcase the Cadenza's exceptional craftsmanship and cutting-edge features. From its luxurious interior to its innovative technological advancements, every aspect of the car is highlighted to demonstrate its superiority. The sleek lines, bold design, and attention to detail all contribute to the overall sense of sophistication and class.

Accompanying the stunning visuals is David Bowie's iconic song "Flash." The upbeat and electrifying music perfectly complements the dynamic movement of the Kia Cadenza. The song's lyrics and Bowie's distinct voice add a sense of excitement and intensity to the commercial, leaving a lasting impression on viewers.

As the spot progresses, the camera captures the reactions of onlookers, all visibly taken aback by the Cadenza's remarkable presence. The ad cleverly portrays that the Kia Cadenza is indeed impossible to ignore, eliciting awe and admiration from everyone who encounters it.

Conclusion:The Kia Cadenza TV spot, 'Impossible to Ignore: Flash,' successfully conveys the message that this luxury sedan is a force to be reckoned with. The combination of stunning visuals and the unforgettable song by David Bowie creates a powerful and engaging advertisement that captures the essence of the Kia brand.

By leveraging the captivating power of 'Flash' and showcasing the exceptional features of the Cadenza, Kia Motors demonstrates their commitment to delivering elegance, innovation, and excitement to their customers. This TV spot solidifies Kia's position as a leading player in the automotive industry and reinforces the notion that their vehicles are truly impossible to ignore.

Kia Cadenza TV commercial - Impossible to Ignore: Flash produced for Kia was first shown on television on June 2, 2013.

Song from commercial Kia Cadenza TV Spot, 'Impossible to Ignore: Flash' Song by David Bowie

David Bowie's song "Let's Dance" is a popular track from his 1983 album of the same name. It was written and recorded by Bowie and produced by Nile Rodgers, who also contributed guitar to the song. "Let's Dance" became one of Bowie's most successful singles, reaching the top of the charts in several countries.

Meaning and ThemesWhile "Let's Dance" may seem like a straightforward song about dancing with a lover, there are deeper meanings behind the lyrics. According to Nile Rodgers, who worked closely with Bowie on the song, there is a symbolic message of integration between cultures. Rodgers explained in an interview with Mojo magazine that the song is "a very direct statement about integration of one culture with another."

The lyrics of the song also touch upon the idea of putting on a facade of happiness while feeling sadness. Bowie sings, "put on your red shoes and dance the blues." This line suggests that sometimes people pretend to be happy even when they are feeling down.

Cultural SignificanceThe music video for "Let's Dance," directed by David Mallet , was released in 1983 and had significant cultural impact. It depicted the contrast between the struggles faced by the Indigenous population of Australia and the prosperity of white Australia. The video brought attention to systemic racism towards Indigenous communities and raised awareness of these issues.

Collaborations and Covers"Let's Dance" also featured two cover songs on the album : Iggy Pop's "China Girl" and Metro's "Criminal World." Bowie and Iggy Pop had previously recorded "China Girl" together for Iggy Pop's 1977 album "The Idiot."

Success and Influence"Let's Dance" became one of David Bowie's biggest hits ), reaching the top of the charts in multiple countries, including the United States, the United Kingdom, and Australia. The song's catchy melody, infectious rhythm, and thoughtful lyrics contributed to its lasting popularity.

The collaboration between Bowie and Nile Rodgers on "Let's Dance" showcased their musical chemistry and helped establish the song as a timeless classic. The success of "Let's Dance" further solidified Bowie's status as a groundbreaking and influential artist in popular music.

Overall, "Let's Dance" is a memorable song that combines catchy pop hooks with meaningful lyrics, making it a standout track in David Bowie's discography.

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