Kia Cadenza television commercial 2013

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Advertisers of the Kia Cadenza TV Spot, 'Luxury Features' Song by David Bowie

Kia Cadenza TV commercial - Luxury Features

Kia

Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...

What the Kia Cadenza TV commercial - Luxury Features is about.

Title: Kia Cadenza TV Spot: Embracing Luxury with David Bowie's Timeless Anthem

Introduction:In the fast-paced world of advertising, car commercials strive to capture the essence of a vehicle and leave a lasting impression on viewers. One such TV spot that transcended the ordinary was the Kia Cadenza's 'Luxury Features' commercial. This compelling advertisement not only showcased the enticing features of the Kia Cadenza, but it also ingeniously paired the luxurious appeal of the car with the timeless music of the legendary David Bowie.

Setting the Stage:The commercial opens with a captivating shot of the Kia Cadenza cruising down an open road at dusk, evoking a sense of freedom and sophistication. The sleek design of the car immediately grabs the viewer's attention, setting the stage for what promises to be an unforgettable experience.

Visual Showcase:As the camera pans across the elegant exterior of the Cadenza, the TV spot transitions smoothly to highlight its luxurious features. From the spacious interior adorned with plush leather seats to the advanced technology integrated seamlessly throughout, the commercial emphasizes that the Kia Cadenza is not just a car, but an oasis of refinement.

Accompanying the visual extravaganza is the unmistakable sound of David Bowie's iconic anthem, "Life on Mars?" The ethereal melody and Bowie's hauntingly beautiful voice serve as the perfect complement to the Cadenza's luxurious allure. The song's powerful lyrics and Bowie's unmatched artistry transport viewers to a realm where dreams and reality intertwine.

Exploring the experience:The Kia Cadenza commercial focuses on creating an immersive experience for potential buyers. It ingeniously captures the essence of the car's luxury and emphasizes the capability of the vehicle to take drivers on a transformative journey.

The commercial takes us on a visual exploration of the Cadenza's high-end features, such as the cutting-edge infotainment system, the panoramic sunroof that brings in natural light, and the advanced safety measures that prioritize the well-being of the driver and passengers. Each feature is seamlessly interwoven with shots of the car gliding effortlessly through urban landscapes and picturesque vistas, underscoring the Cadenza's ability to elevate any drive to the realm of sheer bliss.

The Final Note:As the commercial draws to a close, the message is clear: the Kia Cadenza is the epitome of luxury, offering an unrivaled driving experience that surpasses the ordinary. The inspired pairing of David Bowie's timeless classic "Life on Mars?" with the Caden

Kia Cadenza TV commercial - Luxury Features produced for Kia was first shown on television on June 16, 2013.

Song from commercial Kia Cadenza TV Spot, 'Luxury Features' Song by David Bowie

David Bowie's song "Let's Dance" is a popular track from his 1983 album of the same name. It was written and recorded by Bowie and produced by Nile Rodgers, who also contributed guitar to the song. "Let's Dance" became one of Bowie's most successful singles, reaching the top of the charts in several countries.

Meaning and ThemesWhile "Let's Dance" may seem like a straightforward song about dancing with a lover, there are deeper meanings behind the lyrics. According to Nile Rodgers, who worked closely with Bowie on the song, there is a symbolic message of integration between cultures. Rodgers explained in an interview with Mojo magazine that the song is "a very direct statement about integration of one culture with another."

The lyrics of the song also touch upon the idea of putting on a facade of happiness while feeling sadness. Bowie sings, "put on your red shoes and dance the blues." This line suggests that sometimes people pretend to be happy even when they are feeling down.

Cultural SignificanceThe music video for "Let's Dance," directed by David Mallet , was released in 1983 and had significant cultural impact. It depicted the contrast between the struggles faced by the Indigenous population of Australia and the prosperity of white Australia. The video brought attention to systemic racism towards Indigenous communities and raised awareness of these issues.

Collaborations and Covers"Let's Dance" also featured two cover songs on the album : Iggy Pop's "China Girl" and Metro's "Criminal World." Bowie and Iggy Pop had previously recorded "China Girl" together for Iggy Pop's 1977 album "The Idiot."

Success and Influence"Let's Dance" became one of David Bowie's biggest hits ), reaching the top of the charts in multiple countries, including the United States, the United Kingdom, and Australia. The song's catchy melody, infectious rhythm, and thoughtful lyrics contributed to its lasting popularity.

The collaboration between Bowie and Nile Rodgers on "Let's Dance" showcased their musical chemistry and helped establish the song as a timeless classic. The success of "Let's Dance" further solidified Bowie's status as a groundbreaking and influential artist in popular music.

Overall, "Let's Dance" is a memorable song that combines catchy pop hooks with meaningful lyrics, making it a standout track in David Bowie's discography.

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