TV advertising effectiveness over time Tv advertising effectiveness has increased over the years. From the 1980s, it has almost quadrupled its effectiveness from around 11% to 40%. Most big corporations and advertisers are very aware of that fact and they have been leveraging TV advertising over the last decade.

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

Fox Television Network and the Fox News Channel run the most commercials time per hour among the respective broadcast and cable network categories.

It can drive market share, people trust TV and it provides scale and reach. It also provides you the ability to buy the exact amount of ratings (or numbers of viewers) that you need.

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost three hours watching TV per day in 2022. Adults aged 65 and above spent the most time watching television at over four hours, whilst 15 to 19-year-olds watched TV for less than two hours each day.

Unlike other channels, a single TV ad will end up reaching a larger audience. And since consumers usually trust television more than other media, the investment is justified. Consumers also see TV ads more than any other media. This is why it leads to higher performance, while also building confidence in your brand.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.

In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).

Chanel No. The most expensive advertisement ever made is entitled No. 5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today. The advertisement took the form of a very short film, lasting 180 seconds.

In the digital age, with the proliferation of streaming platforms and on-demand content, some have questioned the continued effectiveness of TV advertising. However, as we move into 2023, it is clear that TV advertising remains a crucial part of any comprehensive marketing strategy.

Current TV Ratings

• Futon Critic. Provides current weekly rankings and ratings for broadcast programs, organized by day and week as well as age-group breakdowns.
• Nielsen Media Research.
• Television Bureau of Advertising (TVB Online)