Jordan Company is a multinational corporation renowned for its innovation and excellence in various industries. Founded in 1984 by Michael Jordan, the iconic basketball player, the company has since g...
In the heart of downtown Chicago, a basketball court buzzes with anticipation. The summer sun casts a warm glow upon the pavement, intensifying the vibrant energy that fills the air. The screeching of sneakers sliding on the court reverberates through the neighborhood, capturing the attention of anyone within earshot.
Maya Moore, a basketball legend in her own right, stands at the center of the court. As the camera pans closer, her fierce determination is evident in her eyes. Dressed in her signature Jordan apparel, she exudes an air of confidence that can only be earned through years of hard work and dedication to her craft.
The camera pulls back to reveal a group of young, aspiring basketball players who stand in awe of Moore. Their eyes widen with excitement as they realize they are about to witness something truly extraordinary.
In one swift motion, Moore takes flight. Like a bird spreading its wings, she leaps into the air, defying gravity with every fiber of her being. Time seems to slow down as she soars through the sky, her movements fluid and graceful.
As Moore reaches the pinnacle of her jump, the camera freezes, capturing this moment of pure athleticism and beauty. The screen transitions to a montage of Moore's incredible achievements throughout her career. Each dunk, each three-pointer, is a testament to her unmatched talent and relentless pursuit of excellence.
As the montage fades away, the screen splits into two frames. On one side, Maya Moore, now standing on solid ground, looks directly into the camera with a smile that radiates warmth and humility. On the other side, the group of young basketball players watches in awe, their eyes filled with hope and inspiration.
The screen fades to black, and the words "WINGS" appear, followed by the iconic Jordan logo. The voiceover echoes through the silence, saying, "Find your wings. Anything is possible."
The Jordan TV spot, 'WINGS,' featuring Maya Moore, is a powerful ode to the journey of pursuing one's dreams. It encapsulates the spirit of resilience, perseverance, and the unlimited potential that lies within each of us. Maya Moore's presence ignites a fire within all who witness her greatness, reminding us that the sky is not the limit; it is just the beginning.
Jordan TV commercial - WINGS produced for Jordan was first shown on television on June 4, 2018.
Nina Simone's "Feeling Good""Feeling Good" is a song that was written by English composers Anthony Newley and Leslie Bricusse for the musical "The Roar of the Greasepaint – The Smell of the Crowd" in 1964. Nina Simone recorded the song for her 1965 album "I Put a Spell on You". The song has since become one of Simone's most popular and well-known songs, and has been covered by many other artists.
Meaning and LyricsThe song is a celebration of life and a call to embrace the beauty and wonder of the world. The lyrics describe the feeling of birds flying high, the sun in the sky, and a beautiful breeze, all of which contribute to a sense of happiness and hope. Simone's powerful vocals and the song's upbeat tempo make it an uplifting and inspiring anthem.
Legacy and Impact"Feeling Good" has become an iconic song in popular culture, and has been used in numerous films, TV shows, and commercials. The song has also been covered by many other artists, including Michael Bublé, Muse, and Jennifer Hudson. The song's enduring popularity is a testament to Simone's powerful voice and the timeless message of hope and joy that the song embodies.
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Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...