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Advertisers of the Liberty Mutual TV Spot, 'Dealership'

Liberty Mutual TV commercial - Dealership
Liberty Mutual

Liberty Mutual is a leading global insurance company known for its commitment to providing reliable coverage and exceptional customer service. With a rich history dating back to 1912, Liberty Mutual h...

What the Liberty Mutual TV commercial - Dealership is about.

Liberty Mutual TV commercial - Dealership

Liberty Mutual's TV Spot, 'Dealership' is an advertisement that showcases the company's commitment to excellent customer service. The ad opens with a woman leaving a dealership with her brand new car, feeling confident and secure thanks to her insurance from Liberty Mutual.

Suddenly, the pavement ahead of her begins to crack and a sinkhole opens up, swallowing her brand new car. The woman is understandably in shock, but soon after, Liberty Mutual's roadside assistance team arrives to help her out of the situation.

Throughout the ad, the viewer is reminded of Liberty Mutual's dedication to providing reliable and prompt service to its customers. The ad is impactful because it highlights a common fear of car owners and shows how Liberty Mutual is always ready to help in times of crisis.

The TV Spot's background music and voice-over combine to create an atmosphere of reassurance and hope. The ad serves as a reminder to current Liberty Mutual customers of the quality of services they can expect from the company, while also attracting potential customers who are seeking top-notch service and support. Overall, Liberty Mutual's 'Dealership' ad is an effective, cleverly crafted advertisement that showcases the power of the company's commitment to providing excellent customer service.

Liberty Mutual TV commercial - Dealership produced for Liberty Mutual was first shown on television on February 27, 2019.

Frequently Asked Questions about liberty mutual tv spot, 'dealership'

David Hoffman shares his famous acting role with an unpredictable emu - who's more recognizable than his human partner with the mustache and sunglasses. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

Plymouth Duster Doug and Limu Emu stand across from the next generation of Liberty Mutual agents, preparing to hand over the keys to a mini yellow Plymouth Duster.

Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign. A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today.

Complaints and customer satisfaction Liberty Mutual received an overall satisfaction score of 76.8 out of 100 by a pool of its customers in a NerdWallet survey conducted online in June 2022. To put that in perspective, the average score among seven insurers was 77, and the highest was 82. No. 3 out of 8 companies.

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

David E. Hoffman
OccupationWriter journalist
NationalityAmerican
Alma materUniversity of Delaware Oxford University
Notable worksThe Oligarchs (2002) The Dead Hand (2009) The Billion Dollar Spy (2015)

Jeep In 2002, Jeep introduced the Liberty as part of its Jeep lineup of vehicles and it served as a replacement for the Jeep Cherokee in the United States.

United States

Jeep Liberty
AssemblyUnited States: Toledo, Ohio, (Toledo North Assembly Plant) Egypt: Cairo (AAV) Venezuela: Valencia, Carabobo (Carabobo Assembly)
Body and chassis
ClassCompact SUV
Body style4-door SUV

“LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”

​Over the past 100 years, Liberty Mutual Insurance has been committed to helping people preserve and protect what they earn, build, own and cherish. As we look to the future, we remember a century's worth of milestones made possible by our employees, partners and most importantly our customers.

The company, founded in 1912, offers a wide range of insurance products and services, including personal automobile, homeowners, workers' compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, fire insurance and surety.

Discover Liberty Mutual Insurance Our purpose is to help people embrace today while confidently pursuing tomorrow. That's why we've created a company culture that supports and champions our employees, while helping them turn their passion into a rewarding profession.

Videos

Watch Liberty Mutual TV Commercial, 'Dealership'

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Actors

Actors who starred in Liberty Mutual TV Spot, 'Dealership'

David Hoffman photo
Tom Jenkins photo
Agenices

Agenices of the Liberty Mutual TV Spot, 'Dealership'

Liberty Mutual TV commercial - Dealership
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

Liberty Mutual TV commercial - Dealership
Hill Holliday

Hill Holliday is an advertising agency and marketing company based in Boston and New York. It was founded in 1968 and has since become one of the largest and most successful advertising agencies in th...

Liberty Mutual TV commercial - Dealership
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

Products

Products Advertised

Liberty Mutual Car Insurance
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