Liberty Mutual is a leading global insurance company known for its commitment to providing reliable coverage and exceptional customer service. With a rich history dating back to 1912, Liberty Mutual h...
Liberty Mutual's TV Spot, 'Dealership' is an advertisement that showcases the company's commitment to excellent customer service. The ad opens with a woman leaving a dealership with her brand new car, feeling confident and secure thanks to her insurance from Liberty Mutual.
Suddenly, the pavement ahead of her begins to crack and a sinkhole opens up, swallowing her brand new car. The woman is understandably in shock, but soon after, Liberty Mutual's roadside assistance team arrives to help her out of the situation.
Throughout the ad, the viewer is reminded of Liberty Mutual's dedication to providing reliable and prompt service to its customers. The ad is impactful because it highlights a common fear of car owners and shows how Liberty Mutual is always ready to help in times of crisis.
The TV Spot's background music and voice-over combine to create an atmosphere of reassurance and hope. The ad serves as a reminder to current Liberty Mutual customers of the quality of services they can expect from the company, while also attracting potential customers who are seeking top-notch service and support. Overall, Liberty Mutual's 'Dealership' ad is an effective, cleverly crafted advertisement that showcases the power of the company's commitment to providing excellent customer service.
Liberty Mutual TV commercial - Dealership produced for Liberty Mutual was first shown on television on February 27, 2019.
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