What the Panera Bread TV commercial - Should Be is about.

Title: Panera Bread TV Spot, 'Should Be'

Introduction:Panera Bread has always prided itself on offering wholesome and delicious food choices that make a positive impact on people's lives. With their captivating TV spot, titled 'Should Be,' Panera Bread aims to convey their message of what a quick-service restaurant should truly be. This advertisement takes viewers on a heartfelt journey, highlighting the values and commitment that set Panera Bread apart from the crowd.

Scene 1: A bustling Panera Bread cafeThe ad begins with a shot of a bustling Panera Bread cafe, filled with happy customers enjoying their meals. The scene is vibrant with the warm and inviting atmosphere that Panera Bread is known for. The camera pans across the various sections of the cafe, capturing the freshness and goodness of the food being prepared.

Scene 2: A voiceover narratesAs the camera continues to move, a soothing voiceover begins narrating. The voiceover emphasizes the importance of knowing what we consume and challenges the status quo of fast-food options. It speaks directly to the conscious consumer, urging them to question, "Is this really what food should be?"

Scene 3: High-quality ingredientsThe ad transitions to a visually stunning showcase of Panera Bread's commitment to quality ingredients. Shots of lush, green fields containing organic vegetables, local farms, and sustainable farms flash across the screen. Each frame emphasizes the company's dedication to sourcing ingredients that are free from artificial additives, hormones, and preservatives.

Scene 4: Culinary craftsmanshipThe camera then moves into an expansive Panera Bread kitchen, where skilled chefs and bakers are hard at work. Close-ups of hands kneading dough, slicing fresh vegetables, and garnishing delectable dishes highlight the culinary craftsmanship that goes into every Panera Bread creation. The focus is on showcasing the dedication and passion that drive Panera Bread's offerings.

Scene 5: Community engagementPanera Bread's commitment to community development and engagement is showcased next. Clips of local events, food donation drives, and partnerships with charitable organizations grace the screen. These visuals emphasize Panera Bread's belief in making a positive impact beyond just serving great food, fostering a sense of community and social responsibility.

Scene 6: Customers enjoying their mealsThe TV spot concludes with scenes of happy and satisfied Panera Bread customers, savoring their meals in the cafes or on-the-go. The voiceover reaffirms that Panera Bread isn't just a restaurant chain; it's a movement that believes in transforming the

Panera Bread TV commercial - Should Be produced for Panera Bread was first shown on television on June 14, 2015.