What the Kay Jewelers TV commercial - Sons Permission: Neil Lane is about.

Kay Jewelers is a renowned jewelry company that has been around for over a century. In its latest television commercial, the company amplifies the importance of creating unforgettable moments in relationships by presenting itself as a perfect destination for jewelry shopping. The TV Spot, titled "Son's Permission: Neil Lane," is an emotional and touching story that highlights the delicate relationships between a mother, a son, and a girlfriend.

The commercial opens with a young couple standing in a park, reminiscing about how they first met. The girlfriend, admires a sparkling ring in a jewelry store as they stroll past the shop. She shares with her boyfriend that she always dreamed of owning such a beautiful ring. Sensing the moment, the boyfriend peruses through the shop window and spots a gorgeous diamond ring from Neil Lane's collection.

In the next scene, the boyfriend and his mother are seen chatting in their living room. She praises the girlfriend, saying that she is a great match for her son and that she would love to see them together forever. The son tells his mother that he wants to propose to his girlfriend and requests her permission, which his mother happily grants. She then presents him with a precious heirloom ring, which she suggests he could give to his girlfriend.

The son, however, reveals he has a different idea. He shows his mother the stunning diamond ring from Neil Lane and says that he wants his girlfriend to have this ring, as it symbolizes their love story. Impressed with his thoughtful choice, the mother nods in agreement.

The final scene is set in a beautiful romantic restaurant, where the couple is having a lovely dinner. The boyfriend takes out the diamond ring from the Neil Lane collection and proposes to his girlfriend. She is overjoyed and says yes, as she puts the ring on her finger.

The TV spot ends with the company logo appearing on the screen, inviting couples to build their own special moments with Kay Jewelers' breathtaking collection, featuring designs from master jeweler, Neil Lane.

Kay Jewelers TV commercial - Sons Permission: Neil Lane produced for Kay Jewelers was first shown on television on October 18, 2018.