Panera's greatest connection to our guests is through our food. Starting with select fresh and Clean ingredients, our chefs and bakers craft irresistible food bursting with flavor. Our food is tempting without regret.

We believe that good food, food you can feel good about, can bring out the best in all of us. Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm.

Panera also works with the World Resources Institute (WRI) to label climate-friendly meals, meaning foods that have a lower carbon footprint. Panera aims to be “climate positive” by 2050, meaning it wants to take away more carbon from the environment than it emits.

ETHICS AND COMPLIANCE Panera is committed to conducting its business in accordance with the highest ethical standards and in compliance with all applicable laws, rules and regulations.

Panera Bread is an American chain store of bakery-café fast casual restaurants with over 2,000 locations, all of which are in the United States and Canada. Its headquarters are in Sunset Hills, Missouri. Kirkwood, Missouri, U.S.

Answer: Panera's primary sources of competitive advantage are: – (1) its position in the restaurant industry, – (2) its brand strength, – (3) the atmosphere of its restaurants, and – (4) the distinctive nature of its bakery products. Most students will argue that these sources of competitive advantage are sustainable.

A restaurant's mission statement explains why your restaurant exists and what you believe in. Example: Serve Philadelphians the best cup of coffee they've ever had while supporting fair trade coffee practices in Costa Rica.

The meaning hides in the semi-arch background. It's meant to look like the mouth of an oven. The green color also represents the natural products used in Panera's recipes. Panera, with its mother-inspired logo, has always tried to make its customers feel warm and at home.

Panera Bread Threats

Panera Bread Price/Pricing Strategy: Panera Bread prices its offering competitive because of high competition that not only exists from fast casual food but also from fast food and full-service restaurant. Panera Bread's pricing doesn't discriminate much between its highest priced market and lowest priced markets.

Panera's GHG Emissions Footprint Low carbon meals help us empower our guests to choose climate-friendly meals, so you can help our planet too! Just look for a Coolfood certification mark (a green fork in our bakery-cafes, and the circle shown below in our app) on our menu to identify meals with a low carbon footprint.

All our products are Clean - made without the artificial preservatives, sweeteners, flavors or and colors from artificial sources detailed on our No No List.