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Snickers TV commercial - Godzilla
Snickers

Overview of Snickers CompanySnickers is a popular chocolate bar brand owned by Mars, Incorporated, a multinational food and confectionery corporation. Snickers was first introduced by Mars in 1930 and...

What the Snickers TV commercial - Godzilla is about.

Snickers TV commercial - Godzilla

Title: Snickers TV Spot, 'Godzilla'

Introduction:The Snickers TV Spot, 'Godzilla' is a captivating and humorous commercial that takes a playful spin on the classic monster movie genre. This creative advertisement showcases the iconic Godzilla character in a state of confusion and reveals that his hunger and, consequently, his grumpiness can be resolved with a Snickers bar. Combining stunning visuals, a touch of nostalgia, and a well-placed comedic twist, this TV spot delivers an unforgettable experience for viewers of all ages.

Description:The commercial begins with a cityscape under attack by a colossal creature, who many recognize as Godzilla. The renowned monster is smashing buildings and causing destruction in its path. As the chaos unfolds, the camera zooms in on Godzilla's confused and unfulfilled expression. It becomes apparent that something is amiss with the mighty monster.

Suddenly, a narrator's voice intervenes, stating, "Godzilla, you're not you when you're hungry." This line serves as a clever nod to the Snickers brand's well-known slogan, engaging viewers and building anticipation for what comes next. The scene transitions smoothly to reveal Godzilla being handed a Snickers bar by a brave civilian. Hesitant at first, Godzilla takes a bite of the chocolate bar, almost instantly transforming into a more pleasant version of himself.

The hilarity of the situation continues as Godzilla, no longer causing destruction, joins civilians in rebuilding the city and participates in friendly activities. With his grumpy demeanor replaced by a cheerful disposition, he even takes a turn on the dance floor, showcasing some unexpected moves that leave the onlookers in awe and laughter.

In the final moments of the spot, the famous Snickers jingle plays, featuring the altered lyrics, "Snickers satisfies you when you're hungry, Godzilla!" The commercial ends with the Snickers logo displayed, leaving a lasting impression on the viewers' minds.

Impact:The Snickers TV Spot, 'Godzilla' effectively utilizes humor and iconic imagery to promote the brand's message that a Snickers bar can satisfy hunger and improve one's mood, even for legendary monsters. By incorporating the well-known character of Godzilla, this commercial not only appeals to fans of the classic monster movies but also captivates a wider audience.

This imaginative advertisement successfully combines nostalgia, creativity, and an unexpected twist, making it memorable and shareable. It encourages viewers to associate the Snickers brand with the idea of instant satisfaction, creating a lasting connection and increasing brand recognition.

Conclusion:The Snickers TV

Snickers TV commercial - Godzilla produced for Snickers was first shown on television on February 28, 2014.

Frequently Asked Questions about snickers tv spot, 'godzilla'

Making hungry people into happy people has become, in many ways, the signature Snickers move. The company's most popular, and most enduring, advertising campaign has featured the slogan “You're not you when you're hungry” for years, and it's been a phenomenal success.

The "You're not you when you're hungry" marketing campaign was a massive success. In its first year of worldwide broadcast, it increased Snickers' world sales by 15.9% and gained market shares in 56 of the 58 markets where Snickers broadcasted the ads.

The Snickers campaign idea was to convince people that they are not themselves when hungry and are not acting as they should in a specific group. The ad solution for this problem is to eat a Snickers bar, ensuring you can be yourself and be part of that group.

Snickers is marketed as an effective method of satisfying hunger, which makes it a Hero brand. Its bold and humorous tone of voice adds the elements of the Jester archetype to its brand equity.

Concurrent to becoming candy moguls, Fred and Ethel Mars owned a Tennessee farm, named the Milky Way Farm, that bred racehorses. Some of these horses became regular sweepstakes winners; Ethel's favorite was named Snickers. Alas, the horse died just two months before the couple released their new candy bar.

In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family.

Hunger is an emotion people could easily relate to no matter where they belonged. Any abnormal behaviour would mean that something is wrong and what's a better reason than the hunger for selling a nut-filled chocolate bar. In this way, MARS found a way to penetrate the global market and attract more buyers.

The Snickers Protein Bar class action lawsuit asserts claims for unjust enrichment and for violations of the Illinois Consumer Fraud and Deceptive Practices Act.

In 1930, Frank Mars, the father of Forrest Mars, named his candy bar after his beloved horse named Snickers. Ironically, the name of the family farm located in Tennessee was Milky Way.

This is because of the high sugar content (100 grams of Snickers contains 47 grams of sugar).

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

  • It's named after the Mars first family horse. Speaking of the Mars family, it's said that the name for this candy bar came from the family's love of horses.
  • Set the Guinness record for the world's largest chocolate nut bar.
  • Snickers has been an official chocolate sponsor of multiple Olympic games.

Videos

Watch Snickers TV Commercial, 'Godzilla'

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Actors

Actors who starred in Snickers TV Spot, 'Godzilla'

Adrienne Rusk photo
Arnie Pantoja photo
Jermaine L. Williams photo
John Druska photo
Matt Mider photo
Agenices

Agenices of the Snickers TV Spot, 'Godzilla'

Snickers TV commercial - Godzilla
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

Snickers TV commercial - Godzilla
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Snickers TV commercial - Godzilla
Smith and Jones Films

Smith and Jones Films is a production company that specializes in creating impactful and unique films and videos. Founded in 2002 by Jane Smith and John Jones, the company has established a reputation...

Products

Products Advertised

Snickers
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