Band-Aid is a well-known American brand that produces adhesive bandages. The company has been around since 1920 when it was founded by a cotton buyer named Earle Dickson. The idea for the company came...
Band-Aid's TV Spot 'Disney Channel: Finding Dory: Stay Safe' was a commercial collaboration between Band-Aid and Disney/Pixar's Finding Dory film. The commercial was aimed at children and focused on promoting Band-Aid's products as a reliable means of protection for kids' scrapes and bruises.
The commercial began with a clip from Disney's Finding Dory movie, showing the character Dory swimming happily in the ocean until she accidentally bumps into some sharp coral, causing her to get a cut on her fin. The scene then cuts to a young girl who is seen watching the movie and noticing Dory's injury. The girl then gets up and grabs a Band-Aid from a nearby first-aid kit, which she promptly applies to her own leg, making sure that it stays firmly in place.
The commercial then cuts back to the movie scene where Dory is now shown happily swimming, carefree and uninhibited, thanks to her Band-Aid. The young girl is then seen feeling proud of herself for having been clever enough to use a Band-Aid just like Dory did.
The TV spot was effective in conveying Band-Aid's message that their products are a trustworthy and easy solution for minor injuries that kids can fix themselves. It also capitalized on the popularity of Disney's Finding Dory film to attract young viewers. Overall, the commercial was an engaging and creative way to promote Band-Aid's products to children in a fun and relatable way.
Band-Aid TV commercial - Disney Channel: Finding Dory: Stay Safe produced for Band-Aid was first shown on television on May 30, 2016.
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