Overview of PringlesPringles is a brand of potato and wheat-based stackable snack chips, owned by Kellogg's. Pringles was initially developed and marketed by Procter & Gamble (P&G), beginning in 1967....
The Pringles 2019 Super Bowl TV spot, titled 'Sad Device,' was a creative and humorous take on the addictive nature of Pringles chips. The ad started with a lonely and discarded smart speaker, who was feeling upset for being unable to do anything without being activated by a voice command.
As the speaker tries to motivate itself, it hears the crunching sound of someone eating Pringles. That's when it finally snaps, and begins playing 'Funkytown' by Lipps Inc. The chip-eating person, who happens to be nearby, is surprised to hear the song playing, only to discover that it's coming from the lonely speaker.
The ad then cuts to a group of friends who are eating Pringles while watching the Super Bowl. Their snacking has become so intense that they can't hear each other over the noise of the crunching. As they're about to give up their activity, they hear the 'Funkytown' song playing and join in with the speaker to create a catchy tune.
The commercial's message is that Pringles chips are so addictive and enjoyable that they can even make you dance. By using the song 'Funkytown' and an unconventional storyline, Pringles managed to capture the attention of viewers during the Super Bowl, which is known for featuring many memorable ads. Overall, the 'Sad Device' ad may have been short but definitely sweet, and it achieved its goal of promoting Pringles in an entertaining and memorable way.
Pringles Super Bowl 2019 TV commercial - Sad Device produced for Pringles was first shown on television on February 2, 2019.
"Funky Town" by Lipps Inc.
"Funky Town" is a popular disco/funk song by the American band Lipps Inc. The song was released in 1980 as the second single from their debut album "Mouth to Mouth".
Origins and Lyrics
The song was written by Steven Greenberg , who also produced it. The lyrics describe the singer's desire to move to a town that's right for them , where they can keep moving and grooving with some energy. The song's catchy chorus, "Won't you take me to Funky Town?" has become iconic in popular culture.
Chart Performance and Legacy
The song was a massive hit, reaching number one on the Billboard Hot 100 chart in the United States and in several other countries. It has since become a disco and funk classic, with its catchy melody and upbeat tempo still popular today.
Cynthia Johnson
The lead vocals on "Funky Town" were performed by Cynthia Johnson, who was a member of Lipps Inc. at the time. She later went on to pursue a solo career and has also worked as a backing vocalist for other artists.
Trivia
According to Songfacts, "Funky Town" was inspired by a visit to New York City by Steven Greenberg. Although Lipps Inc. was from Minneapolis, the song's lyrics describe the singer's desire to leave their current town and move to a new one that's right for them.
Overall, "Funky Town" by Lipps Inc. is a disco and funk classic that continues to be enjoyed by listeners decades after its release.
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