Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

It also mentions that the content featuring Hadid and her friends, will launch in select global markets. Chinese actor and food enthusiast Yang Yang, and Mexican 'chefluencer' Oscar Meza, will also bring the campaign to life through TV and social media films, recipe-focussed billboards and more.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.

Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a few short weeks after the drink was first served in Jacobs' Pharmacy. The ad featured one of our longest-running slogans: “Delicious and Refreshing.”

Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.

Coca-Cola Logo: Color Palette Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later, the soft drink giant used the red and white color scheme to symbolize passion, youth, energy, love, pureness and class.

Coca-Cola has introduced a new global brand campaign and platform, A Recipe for Magic, celebrating “the magic of shared meals” and “the incredible human connections that happen when we get together with others to enjoy a meal.”

Gigi Hadid Coca-Cola Zero Sugar TV Spot, 'A Recipe for Magic' Featuring Gigi Hadid.

Coca-Cola's Real Magic campaign aimed to reposition the brand for a new generation of consumers and create a stronger emotional connection between consumers and the Coca-Cola brand by promoting the values of positivity and inclusivity.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.

Share a Coke is a multi-national marketing campaign of Coca-Cola.

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.