"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial.

Bill Backer Bill Backer, the man who wrote the jingle for Coca-Cola's 1971 "Hilltop" ad, has died.

Bill Backer Bill Backer, the agency's creative director who coined the “Things Go Better With Coke” and “It's the Real Thing” jingles, was waiting on a flight to London in January 1971 when he scribbled down a few words on a napkin: “I'd like to buy the world a Coke and keep it company.”

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century.

Through skillful advertising efforts, Coca-Cola is widely recognized as a symbol of American culture through its influence on politics, pop culture, and music around the globe. Key statistics and facts about The Coca-Cola Company: Owns 43.7% of the US carbonated soft drinks market.

Advertising was an important factor in the successful sales of Coca-Cola, and by the turn of the century, the drink was sold across the United States and Canada. Around the same time, the company began selling syrup to independent bottling companies licensed to sell the drink.

Instrumentals Instrumentals are better used as background music in advertisements, as they complement voice-overs and spoken language better, capturing the viewer's attention. Vocal tunes are used to associate the advertisement with the brand, evoke emotion, and make viewers connect the melody to the video part of the ad.

Music serves the function of making a product more memorable to viewers, as it is known to "linger in the listener's mind." When used in an advertisement, the content of the ad lingers along with the music.

The Coca-Cola Company, American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes.

Coca cola follows intensive brand building programme. The company focuses on understanding the Indian consumer, and in using these local insights to build powerful connect for its brands. Coca-Cola experienced unprecedented growth rates (above 40 per cent) in 2002 by virtue of its Affordability Strategy.

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.