What the The General TV commercial - The General Tattoo is about.
Introducing: "The General Tattoo" Featuring Shaquille O'Neal
: "Are you tired of paying exorbitant prices for car insurance? Well, look no further! The General Insurance has got you covered."
: "Now that's what I call commitment! Thanks, General!"
[The camera zooms out to show Shaq high-fiving the tattoo artist.]
Narrator: "So, if you're ready to join Shaq in showing your loyalty to The General Insurance, visit our website or give us a call today."
[Scene fades to The General logo and contact details.]
Narrator: "The General Insurance – insuring your car, protecting your wallet, and making your time on the road a slam dunk!"
[End of TV spot.]
Note: This TV spot aims to highlight The General Insurance's affordability, using the famous face of Shaquille O'Neal to capture attention. The playful and lighthearted tone, along with Shaq getting a tattoo of The General's logo, emphasizes the idea of commitment to the brand. The spot also includes a brief fast-motion sequence of Shaq playing basketball to emphasize the association with his career on the court. Overall, the intention is to entertain viewers while conveying the message that they can save money with The General Insurance.
The General TV commercial - The General Tattoo produced for
The General
was first shown on television on January 28, 2020.
Frequently Asked Questions about the general tv spot, 'the general tattoo' featuring shaquille o'neal
One of the kids asked Shaq, 'Why do you do those awful ads with the General?' " Iseman said. "Shaq said, 'Because when I was broke and didn't have a penny, they gave me insurance.
By Asa Hiken. Published on April 05, 2023. Shaq is back in a new campaign for The General. If Shaquille O'Neal ever ran the day-to-day operations of an ad agency, he wouldn't let his team use AI.
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Philanthropically, Shaquille has raised millions of dollars for charity. He is a national spokesperson for the Boys & Girls Clubs of America, of which his relationship dates back to his youth in New Jersey. He is also a member of the national Board of Directors for Communities in Schools.
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Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.
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50 brands
Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.
4 Episodes
1 Season | 4 Episodes | TV-14.
Some of you may know Shaquille O'Neal.
Shaq was first insured by The General® when he was starting his basketball career. Today, he's not just our new partner, but he is once again a valued customer! It's no surprise; we've been providing quality auto insurance for almost 60 years.
During the interview, he decided to shoot his shot with co-host Rocsi Diaz and even claimed that she had been in his Instagram DM's leading up to their time together. "She's in my DM's... She says 'even though I'm spanish you know I like that chocolate. I tell her, once you go Shaq you never go back."