Nature Valley Savory Nut Crunch Bars TV Spot, 'Which Camp Are You In?' Song by Rusted Root.

Nature Valley and EP+Co created, “Which Camp Are You In?” to entice consumers to taste the new savory product for themselves; decide which camp they're in –– camp savory or camp sweet; and enjoy shared adventures in the great outdoors, with Nature Valley fueling their every adventure.

Nature Valley is an American brand of bars, snacks and granola owned by General Mills.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Nature Valley last advertised a new product in September, 2022.

General Mills Nature Valley – Brands – Food we make - General Mills.

Forging new paths since 1973. After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world's first granola bar was created.

Nature Valley was established in 1973 with the introduction of granola cereal.

Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn't designed to be eaten outside. So we got to work creating the world's first-ever granola bar.

Minneapolis Nature Valley, a Minneapolis-based snack brand owned by General Mills, has announced that it is launching a plastic film wrapper for its Crunchy granola bar that features a “Store Drop-Off Recyclable” label from How2Recycle.

Advertising is educational and dynamic in nature. It educates the customers about the new products and their diversifications. Direct link: Advertising aims at establishing a direct link between the manufacturer and the consumer.

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1973 Nature Valley was established in 1973 with the introduction of granola cereal.