a $50 million Beyoncé has signed a $50 million promotional deal with Pepsi, The New York Times reports.

“I cover her in light all day long.” Before the 2004 ad, Spears and Beyoncé had already been years-long representatives for Pepsi, with Spears singing the “Joy of Pepsi” jingle in 2001 and Bey performing her debut single “Crazy In Love” for a 2003 commercial.

Answer: Lionel Messi's USD 1 billion deal with Adidas in 2017, David Beckham's Adidas deal worth USD 168 million, George Foreman's deal with Salton Inc, worth over USD 138 million and Tiger Woods' deal with Nike worth USD 100 million are some of the most highly paid endorsements.

Remarkably, the most expensive Pepsi ad is the 'Joy of Pepsi' video commercial. In 2002, PepsiCo invited pop singer Britney Spears to advertise its product. The soft drink maker paid $7.53 million for the 90-second video. As a result, this commercial made the largest cultural impact as the ad was everywhere.

Pepsi has announced Beyonce as its global brand ambassador, a partnership it says will demonstrate the way the drinks brand is “pioneering” a new way for brands to engage with music artists. Beyonce expands decade-long global partnership with Pepsi by becoming its global brand ambassador.

Hallie Kate Eisenberg (born August 2, 1992) is an American former child actress, best known for being "The Pepsi Girl" in a series of Pepsi commercials, as Marie Alweather in Paulie, and her role as Erika "Erk" Tansy in How to Eat Fried Worms. New Brunswick, New Jersey, U.S.

The entire list was as follows:

• Tyler Perry – $175 million.
• Trey Parker, Matt Stone – $160 million.
• James L. Brooks, Matt Groening – $105 million.
• Brad Pitt – $100 million.
• Rolling Stones – $98 million.
• James Cameron – $95 million.
• Taylor Swift – $92 million.
• Bad Bunny – $88 million.

A single 30-second spot costs an advertiser around $4.5 million, so it's no surprise that the celebrities who, more and more, are appearing in them also collect a big payday. “It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who's worked on Super Bowl spots.

1. Cristiano Ronaldo. Cristiano Ronaldo continues to sit at the top of the list with the highest-ever potential earning, making an average of $ 3.2 million per post compared to $2,3 million per post last year.

Highest-earning musicians by year

PepsiCo's major active sponsorship sports deal, worth an estimated $1bn, is with the National Football League.

Pepsi is no stranger to celebrity endorsements. For decades, stars like Cindy Crawford, Elton John, Beyonce, Ray Charles, Britney Spears and David Beckham have sipped and sold the iconic brand - and got paid to do it.