The Original Granola Bar Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn't designed to be eaten outside. So we got to work creating the world's first-ever granola bar.

General Mills Nature Valley is an American brand of bars, snacks and granola owned by General Mills.

Forging new paths since 1973 So, we got to work and the world's first granola bar was created. Now, almost 50 years later, we've stayed true to our name and have a whole family of snacks that inspire people to connect with nature.

Nutrition Facts

The Original Crunch. Nature Valley Oats 'n Honey Crunchy Granola Bars are a tasty snack made with whole-grain oats and a touch of honey. A portable snack perfect for the pantry, lunch box, and hiking trail.

Minneapolis Nature Valley, a Minneapolis-based snack brand owned by General Mills, has announced that it is launching a plastic film wrapper for its Crunchy granola bar that features a “Store Drop-Off Recyclable” label from How2Recycle.

These crunchy granola bars from Nature Valley include healthy ingredients like whole-grain oats and dark chocolate, but they're loaded with added sugar.

There are no artificial flavors, colors or high fructose corn syrup, and these snack bars pack an excellent source of whole grains with 22 grams per serving! It's a breakfast bar, an office snack or an on-the-go treat the whole family can enjoy. At Nature Valley, we believe that what you put in is what you get out.

These crunchy granola bars from Nature Valley include healthy ingredients like whole-grain oats and dark chocolate, but they're loaded with added sugar.

Ingredients. Ingredients: Whole Grain Oats, Sugar, Canola and/or Sunflower Oil, Peanut Butter (peanuts, salt), Rice Flour, Brown Sugar Syrup, Salt, Baking Soda, Soy Lecithin. CONTAINS PEANUT, SOY; MAY CONTAIN ALMOND AND PECAN INGREDIENTS.

The Nature Valley audience was made up of 25-35 year olds, pre-family professionals with 68% of those who have children.

Nature Valley Oats 'n Honey Crunchy Granola Bars are a tasty snack made with whole-grain oats and a touch of honey. A portable snack perfect for the pantry, lunch box, and hiking trail.