Chime is a financial technology company that offers banking services through a mobile app. Founded in 2013, the company aims to provide accessible and affordable banking services to everyone, regardle...
The Chime TV Spot, 'Maysi', is an emotional and heartfelt advertisement that tells the story of a little girl named Maysi and her hardworking mother. The ad opens with Maysi's mother waking up early in the morning to start her long day of work. Maysi is shown sleeping peacefully beside her, unaware of the struggles her mother faces every day.
The next scene shows Maysi getting ready for school and her mother preparing her breakfast. As they sit down to eat, Maysi's mother looks worried and stressed, the weight of her responsibilities weighing heavily on her. Maysi notices her mother's sadness and tries to comfort her.
The ad then takes us through a series of scenes that showcase the hardships Maysi's mother faces, including working long hours, dealing with unexpected bills, and struggling to make ends meet. Throughout all this, Maysi remains a constant source of joy and hope for her mother.
Towards the end of the ad, we see Maysi's mother finally getting some good news. She receives a notification from Chime, a mobile banking app, that she received her paycheck early and without any extra fees or charges. Overjoyed, Maysi's mother is shown smiling for the first time in the ad.
The commercial concludes with Maysi and her mother hugging each other in relief and happiness. The spot is a touching tribute to all the mothers out there who work tirelessly to provide for their families. It also highlights the importance of accessible and affordable banking services, like Chime, that can help ease the financial burden on hardworking families.
Chime TV commercial - Maysi produced for Chime was first shown on television on March 11, 2020.
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