Neutrogena is a well-known name in the world of skin care and beauty products. Founded in 1930 by Emanuel Stolaroff, the company has been at the forefront of skin care innovation for over 90 years. Th...
Neutrogena's Visibly Even Daily Moisturizer TV spot, titled 'Hermosa', features a young woman named Maria who shares her skincare journey with the audience. The ad begins with Maria inscribing the word "Hermosa," meaning beautiful in Spanish, onto her vanity mirror. She then talks about how she's struggled with uneven skin tone and dark spots, making her feel self-conscious and less confident.
Maria discovers Neutrogena's Visibly Even Daily Moisturizer, which targets dark spots and enhances skin tone. The ad goes on to show Maria using the moisturizer in her daily routine, and over time, her skin becomes visibly brighter and more even-toned. As she continues to see positive benefits, the word "Hermosa" is no longer written on her mirror because she no longer needs the reminder that she is beautiful.
The TV spot effectively uses Maria's personal experience to promote the product's benefits. By targeting a common skincare concern, uneven skin tone, the ad resonates with viewers who may feel similarly self-conscious. The use of the Spanish word "Hermosa" adds a cultural aspect to the ad, appealing to a wider audience. Overall, the Neutrogena Visibly Even Daily Moisturizer TV spot is a relatable and empowering ad that encourages viewers to feel confident and beautiful in their own skin.
Neutrogena Visibly Even Daily Moisturizer TV commercial - Hermosa produced for Neutrogena (Skin Care) was first shown on television on August 15, 2014.
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