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Advertisers of the Foot Locker TV Spot, 'Harden Soul' Featuring James Harden, Stephen Curry

Foot Locker TV commercial - Harden Soul
Foot Locker

Foot Locker is a well-known American sportswear retailer that primarily operates in malls, selling athletic footwear and apparel. The company was founded in 1974, and by 1988 Foot Locker had expanded...

What the Foot Locker TV commercial - Harden Soul is about.

Foot Locker TV commercial - Harden Soul

Title: Harden Soul: The Epic Showdown on the Court

Introduction:

In the highly competitive world of basketball, star players James Harden and Stephen Curry have become household names, mesmerizing fans with their incredible skills and unwavering determination. Foot Locker, the renowned sports retail brand, recognizes the magnetism of these two basketball icons and aims to capture their essence in a captivating TV spot titled "Harden Soul." This commercial serves as a testament to the indomitable spirit found within these athletes and the passion they bring to the game.

Scene 1: The Showdown Begins

The commercial opens to a dimly lit basketball court, where James Harden and Stephen Curry stand facing each other. The anticipation in the air is palpable as the camera pans to their determined expressions. They know that this battle could not be taken lightly; it's not just a game, but a test of their skills and unyielding dedication.

Scene 2: The Rhythm of the Game

As the game ensues, the tempo rises, and the music takes center stage. An infectious beat pulsates in sync with every dribble and every move the players make. The sound amplifies their passion and focuses their energies. With every step they take, the rhythm intensifies, creating an electrifying atmosphere.

Scene 3: Unique Styles, Shared Excellence

The spot captures the contrasting yet complementary styles of Harden and Curry. Showcasing Harden's trademark step-back jumper, his crafty footwork mesmerizes everyone watching. On the other hand, Curry's lightning-fast three-point shots, seemingly impossible behind-the-back passes, and mind-boggling handles create an enchanting spectacle of precision and agility.

Scene 4: The Sneaker Showcase

Foot Locker, the ultimate sneaker destination, doesn't miss the opportunity to showcase the exceptional footwear choices of both athletes. As Harden and Curry jump and race across the court, the camera zooms in on their stylish yet performance-driven sneakers. The iconic Nike Harden Vol. 5 and Under Armour Curry 8 models are prominently displayed, emphasizing their collaboration with Foot Locker to bring the best to basketball players of all levels.

Scene 5: The Battle Continues

The tension rises as each player pushes their limits to achieve the impossible. They soar through the air, releasing gravity-defying shots while their competitors can only watch in awe. Battle after battle, shot after shot, the intensity of the game creates a feverish energy that is impossible to ignore.

Scene 6: A Moment of Respect

As the game near

Foot Locker TV commercial - Harden Soul produced for Foot Locker was first shown on television on August 12, 2013.

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Actors

Actors who starred in Foot Locker TV Spot, 'Harden Soul' Featuring James Harden, Stephen Curry

James Harden photo
Ray Davis photo
Stephen Curry photo
Agenices

Agenices of the Foot Locker TV Spot, 'Harden Soul' Featuring James Harden, Stephen Curry

Foot Locker TV commercial - Harden Soul
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

Foot Locker TV commercial - Harden Soul
PHD USA

PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...

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