About CrestCrest is a well-known brand that offers a range of dental care products, including toothpaste, mouthwash, and teeth whitening solutions. The company was founded in 1955 and has since become...
In 2019, Crest released a new TV commercial for its 3D White Toothpaste that featured Colombian singer Shakira. The campaign aimed to promote the toothpaste's ability to remove 95% of surface stains from teeth, leaving them whiter and brighter.
The commercial opens with Shakira in a dressing room, humming her famous song "Hips Don't Lie." As she starts applying the Crest 3D White Toothpaste to her brush, she pauses to look at her reflection in the mirror and notices her teeth are a little dull. She then starts brushing her teeth with the toothpaste and notices a remarkable difference instantly. Her teeth look whiter and brighter, and she is visibly impressed.
The commercial then cuts to a concert stage where Shakira is performing her hit song "Chantaje." The close-up shots of her teeth during the song show how the Crest 3D White Toothpaste has transformed her smile, making it brighter and more radiant than ever before.
The campaign aimed to promote Crest 3D White Toothpaste as an easy solution for people to achieve a brighter, whiter smile. By featuring Shakira, a global superstar known for her dazzling smile, Crest hoped to connect with audiences and persuade them to purchase their product.
Overall, the commercial was successful in promoting the benefits of Crest 3D White Toothpaste and conveying its effectiveness through the use of a recognizable celebrity, making it a memorable and effective campaign.
Crest 3D White Toothpaste TV Commercial produced for Crest was first shown on television on October 28, 2013.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...
Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...
Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...