Sonicare is a brand of electric toothbrushes manufactured by Philips, a multinational conglomerate company headquartered in the Netherlands. The Sonicare brand is known for its innovative dental care...
The Sonicare FlexCare Platinum TV spot 'Innovation' is a captivating commercial that highlights the advanced features and benefits of this electric toothbrush. The ad begins with a voice-over that describes how the Sonicare FlexCare Platinum is the result of innovative engineering and cutting-edge technology.
The video then shifts to showcase the toothbrush in action, showing how it eliminates up to 10 times more plaque than a manual toothbrush. This is achieved through the Sonicare's sonic vibration technology, which delivers up to 31,000 brush strokes per minute.
The ad then highlights the three different brushing modes that the Sonicare FlexCare Platinum offers: Clean, White, and Gum Care. Each mode is designed to provide a unique cleaning experience that caters to individual needs, such as removing surface stains or improving gum health.
The Sonicare FlexCare Platinum also comes with a smart timer and Quadpacer, which makes it easy to ensure that brushing time is evenly distributed across all quadrants of the mouth. This helps users achieve a thorough clean, every time.
The TV spot concludes with a voice-over encouraging viewers to try the Sonicare FlexCare Platinum for themselves and experience the benefits of this innovative toothbrush. Overall, the commercial effectively showcases the advanced technology of the Sonicare FlexCare Platinum, enticing viewers to purchase and upgrade to this superior electric toothbrush.
Sonicare FlexCare Platinum TV commercial - Innovation produced for Sonicare was first shown on television on October 5, 2013.
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