Colgate-Palmolive is a global consumer products company that specializes in producing and distributing a wide range of household, healthcare, and personal care products. The company is known for its o...
Colgate TV Spot, 'Sé la razón'
In the bustling streets of a vibrant city, a young woman named Sofia walks confidently with a bright smile on her face. As she passes by people going about their day, something catches her attention - a group of children playfully chasing after a soccer ball. Sofia's eyes light up with joy as she watches their carefree laughter and unity.
Moved by the sight, Sofia decides to join the game, effortlessly blending in with the children as they kick the ball with enthusiasm. With every pass and goal, her infectious smile spreads to the other players, creating a sense of camaraderie and harmony. As the sun begins to set, Sofia understands that she has the power to bring joy and positivity to those around her.
The scene transitions to Sofia running towards a makeshift soccer field where children eagerly wait for her arrival. This time, a young girl named Maria, who struggles with her self-esteem, hesitantly joins the game. Sofia approaches Maria with warmth and encouragement, reassuring her that she can do anything she sets her mind to.
As the game unfolds, Maria gains confidence with every skillful move and goal. She radiates with newfound self-assurance under Sofia's gentle guidance. The other children cheer, not only for Maria's achievements but also for the friendship and support within the group.
The TV spot concludes with Sofia and Maria standing side by side, their arms around each other's shoulders, united by their shared love for the game and their unwavering belief in the power of a smile. The screen fades to the powerful message, "Sé la razón" ("Be the reason"), accompanied by the iconic Colgate logo.
Colgate's TV spot, "Sé la razón," serves as a reminder that a single person can make a significant impact through acts of kindness and positivity. It highlights the brand's commitment to not only dental health but also fostering confident and compassionate communities. Ultimately, the message encourages viewers to embrace their ability to be the reason for positive change in the world, one smile at a time.
Colgate TV commercial - Sé la razón produced for Colgate was first shown on television on July 12, 2021.
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