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Smile Direct Club TV commercial - New Day, New Choices
Smile Direct Club

Smile Direct Club is a company that strives to make high-quality, affordable dental care accessible to everyone. Founded in 2014, the company has quickly become one of the most popular and fastest-gro...

What the Smile Direct Club TV commercial - New Day, New Choices is about.

Smile Direct Club TV commercial - New Day, New Choices

Title: Smile Direct Club TV Spot Analysis - 'New Day, New Choices'

Introduction:The Smile Direct Club TV Spot, titled 'New Day, New Choices,' is an uplifting and inspiring commercial that aims to showcase the transformative power of a confident smile. Smile Direct Club is a company that offers clear aligners for those seeking a more convenient and affordable alternative to traditional orthodontic treatment. This TV spot effectively communicates the core values of the brand while encouraging viewers to take charge of their lives and embrace new opportunities with a confident smile.

Summary:The 'New Day, New Choices' TV spot begins with a soft, melodic piano tune, capturing the attention of the audience. The commercial opens with a diverse range of individuals in different settings - at work, at home, or out with friends. As the camera zooms in, we see the genuine smiles on their faces, symbolizing the joy and confidence they have gained through their Smile Direct Club experience.

The ad focuses on the concept of how a person's smile can impact their choices and quality of life. It follows the journeys of several individuals, each sharing their personal stories of how aligning their teeth with Smile Direct Club's clear aligners has transformed their lives. Whether it's the young woman who gains the confidence to pursue her dream job, the man who finally finds the courage to ask his crush out, or the mother who takes on a new adventure with her children, all are shown embracing new possibilities with their newfound, radiant smiles.

The commercial's narrative emphasizes empowerment and personal growth. It encourages viewers to seize opportunities, make positive changes, and take control of their own happiness. The tagline, "New day, new choices, new smile," powerfully conveys the transformative feelings experienced by Smile Direct Club customers.

Visuals and Cinematography:The TV spot is visually engaging and well-produced, capturing emotions and showcasing the diverse range of people benefiting from Smile Direct Club. The ad employs a combination of close-ups, medium shots, and wider three-dimensional shots, which effectively highlight the beauty of each person's smile.

The commercial also utilizes vibrant colors and natural lighting to convey a sense of energy and optimism. The scenes are carefully curated to depict relatable everyday situations, making it easy for viewers to connect with the characters and their stories.

Message and Appeal:The 'New Day, New Choices' TV spot resonates with viewers on an emotional level. It illustrates that a confident smile can bring about positive change, courage, and endless possibilities in different areas of life. By featuring a diverse cast of individuals, Smile Direct Club highlights its commitment to inclusivity and its dedication to helping people from all walks of life.

The ad primarily appeals to individuals who may be unhappy with the appearance of their teeth or hesitant to pursue traditional orthodontic treatments. It presents Smile Direct Club's clear aligners as a convenient and affordable solution for those seeking to transform their smile without disrupting their daily routines. The commercial's overall optimistic tone encourages viewers to take the first step towards their dream smile.

Conclusion:Smile Direct Club's TV spot, 'New Day, New Choices,' effectively communicates the brand's mission of empowering individuals to enhance their lives through the power of a confident smile. By showcasing relatable stories and emphasizing personal growth and empowerment, the commercial inspires viewers to embrace new opportunities and take control of their happiness with Smile Direct Club's clear aligners.

Smile Direct Club TV commercial - New Day, New Choices produced for Smile Direct Club was first shown on television on February 1, 2022.

Frequently Asked Questions about smile direct club tv spot, 'new day, new choices'

The company - hampered by years of losses, weak sales for clear aligners, and close to $850 million in long-term debt - plans to maintain normal operations thanks to an investment of at least $20 million by the company's founders Alex Fenkell and Jordan Katzman.

When it comes to the choice between Invisalign versus SmileDirectClub, Dr. Yang says she would recommend Invisalign over SmileDirectClub for “almost everyone.” Still, those with more severe alignment issues may be better served by an option other than an aligner product.

You are NOT a candidate for Smile Direct Club if you have: Overlapping only on the bottom or more on bottom. Noticeable rotations, teeth length differences, or jaw size issues.

Why is this method cheaper? Online aligners like Smile Direct Club tend to be less expensive due to the lack of direct dental supervision (often remote only). They usually focus on the front six teeth and solve more cosmetic issues, like gapped teeth.

Many of the customers who have complained about SmileDirectClub say that the products do not work, the timeline for treatment are inaccurate, and the aligners are made poorly. Dr. April Lee is an experienced and trained orthodontist that is committed to providing patients with a beautiful smile in a safe manner.

Acidic drinks include tea, coffee, alcohol, and citrus juices. The acidic liquid can also get trapped in the aligners and linger on your teeth, increasing potential negative side effects to your oral health. Sugary drinks - Beverages high in sugar, such as juice and soda, are also dangerous to your oral health.

Invisalign offers more supervision from an orthodontist at a higher price. Their customized care and available orthodontic appliances allow for the treatment of not only mild or moderate bite issues, but some more serious ones as well. SmileDirectClub aligners treat mild and moderate orthodontic issues.

The Inman Aligner is an excellent Invisalign alternative if you're looking for fast results with minimal discomfort. Much like Invisalign, the Inman Aligner uses clear trays designed to fit your teeth and can be removed when necessary.

Some customers were diagnosed with crossbites, misalignments, and other serious dental problems after using Smile Direct. These issues can lead to frequent headaches, strain in the neck and jaw muscles, migraines, difficult or painful chewing, and other issues.

Testers were told that SmileDirectClub approves more than 95 per cent of people who seek treatment, even though they say they only accept "mild-moderate" cases. Experts, however, say that high acceptance rate is worrisome. "Orthodontic treatment, period, is not for everybody," said Kim-Berman.

The first bit of good news is that the answer is YES, you absolutely can. The second bit of good news? Invisalign's clear design means your pashing partner probably won't even notice that you're wearing any aligners. There really is nothing stopping you from kissing with Invisalign®.

Drink Through a Straw Drinking beverages such as tea and coffee through a straw can help protect Invisalign from staining. When you drink through a straw, it directs the beverage away from your teeth and Invisalign aligners, reducing the risk of discoloration or damage.

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